We’re halfway through 2013 and racists are still living in the 1950s

Cheerio’s did an interesting thing the other day. They created an ad where a white woman and her black child are having breakfast, and the kid goes to wake up dad, who is black. There’s no “hey, look, we’re doing an interracial thing here” commentary. It just exists as one of those “hey, life is life, so deal with it.”


Of course, the world couldn’t just leave it at that. As soon as Cheerio’s ran the ad, suddenly all sorts of uptight people had to chime in and make it out as if there’s something wrong because an interracial couple eats cereal in the morning. Imagine that.

What gets me is that it’s been 50 years since the very first interracial kiss (taking place in geek history between Captain James T. Kirk and Lieutenant Uhura). You’d think that we’ve come so far since then, and we should be at a point where we just laugh at this sort of thing. But there are people in America claiming that this is the worst thing ever. Looking at the Youtube stats, 21,673 people liked the video, while 1.453 disliked it. We’re talking about 6.3 percent of people actually registering that they don’t like whites and blacks being depicted as in the same family. The only positive is that 6.3 percent is pretty small (for example: on You Tube, 50 percent of responders disliked A Tribute to Jar Jar Binks. But that’s a whole other issue as 50 percent liking Jar Jar is downright scary to me. But I digress….

What’s of more significance is that there are still people who have a problem with interracial relationships. When General Mills aired the ad, there was a constituted effort to remove hate responses from those who immediately took offense at the approach. What was surprising is that with such a controversial topic (which in my opinion should NEVER have been controversial), General Mills stuck to their guns and refused to back down to any outlash against their message.

It should be interesting to see if this becomes more than just an outlier conversation piece, or if it leads to something that might possibly bring the US into the 20th century (a century late, but at least it’s a start).

duaneWe’re halfway through 2013 and racists are still living in the 1950s

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