Apple’s problem with its Apple Watch

So Apple finally announced its innovative Apple Watch, and the whole world is going crazy over it. Well, not really. As a matter of fact, what I seem to mostly be reading is a lot of criticisms against it. And for Apple, that’s never really a good thing. But I do have to point out a couple of problems, and then see if Apple manages to overcome those problems.

1. It’s a watch. People don’t wear watches these days, especially younger people. What Apple is hoping is that because they made it, it’s “innovative” and it’s cool (or they hope people think it’s cool), people are going to start wearing them like they used to wear watches, back in the 1960s. Yeah, that’s a bit of a problem. People have cellphones that give them the time now. Don’t need a watch. So they have to present some kind of reason why it would be necessary to start carrying a watch now. I guess you could use it as an alarm, but it’s not like your normal watch, because at night you’re probably going to have to charge it, and that kind of seems odd for something you’d be using as your alarm clock. Besides, people generally have alarm clocks these days. Some use their cellphones. So there’s that again, I guess.

2. Smart watches look stupid. Android has been advertising one of their smart watches ever since Apple announced their new product. And every time I see the ad for it, I think, wow, even as nerdy as I am, and even as non-trendy as I am, you wouldn’t catch me dead wearing one of those stupid things. And that’s the atmosphere that Apple is walking into with its new smart watch. First, it has to convince people they need to wear a watch, and then they have to convince those same people that they won’t look stupid wearing it. Good luck with that one.

3. It needs to replace something, or some things that you already use. It doesn’t. At all. The iPhone repleaced your crappy cellphone. It also allowed you to replace your iPod, and your alarm clock, and your shopping list, and your….I’m sure you get the idea. The iPad wasn’t as necessary, but it was functional and it made not having to carry a laptop into places that you wouldn’t want to do so. It was also pretty convenient. And having one around the house is kind of cool when I’m watching TV and then want to look up who the hell that actress is that so reminds me of someone but I just can’t put my finger on it. The Apple Watch doesn’t do that for me. It replaces nothing. And it’s not a thing I can imagine I need.

Now, the problem with most of these lists is that they’re almost always titled, “Why I won’t Buy Your Product.” That’s not what this is about. I’m gearing this towards why I think most people won’t buy an Apple Watch, keeping in mind that sometimes Apple surprises the crap out of me and manages to sell ice cream freezers to Eskimos at twice the price that everyone else is selling them for. So, there’s that, too.

Now, the new iPhone….I might have to get that because it replaces that other thing I carry around. My previous iPhone. Yeah, I’m a real loser when it comes to these things, but at least I can admit it.

duaneApple’s problem with its Apple Watch

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