Tag Archives: losing customers

Dealing with companies with horrible (or lack of) customer service

Business, Computer Games, Technology, , , , , , ,

star wars satele

Recently, I’ve been dealing with one of those companies known for horrible customer service. You know, one of those corporate entities that everyone loves to hate, yet they keep doing their thing, somehow convinced that people will just forget about horrible customer service in the past, forgive them completely and even though they haven’t done anything to fix anything, their belief is everything will somehow improve.

The company we’re talking about is Electronic Arts, the monopolistic entity of the computer gaming world. Disclosure: Years ago, I worked for them when Maxis was bought by them (and I worked at Maxis Software). That doesn’t mean I have become their biggest fan (or worst enemy either). When I left them, I was lukewarm about the company. My complaint today is coming strictly from a customer, or at least a former customer if you want to be completely honest.

My problem stems from one of those game properties they have that I hate to love, but tend to return to as most gamers seem to have one or two of those kinds of titles in their back list. My title was Star Wars: The Old Republic, and I’ll be honest: It’s one of those games you can enjoy for great segments of time before you grow bored with it and put it on hold for months (or years) before picking it back up again.

Well, I was on my third or so time of going back to picking it up again when all of this happened. I grew bored with World of Warcraft, was looking for something to scratch my gaming itch, and decided to come back to Star Wars: The Old Republic. A few times in returning back, the game is a lot different from when I first played it. You see, back in the older days it was one of those $15/month games, like World of Warcraft. But it kind of failed at that type of game and became one of those free to play (or purchase to play free, or whatever acronym you need to use). The monthly fee was now waived, although if you wanted the full experience of the game (all your characters and not feeling like you’re a toddler in an adult game), you basically had to pay the full price ($15 a month). So, I went to update my billing information and was immediately denied. For some reason, it wouldn’t take my credit card information. So I went to the Paypal option, and it denied that as well.

What I discovered, after some time on the phone with their customer support (this is SWTOR customer support at this time) is that EA has disabled my pay options because during the time I was away from the game someone tried to access my account and buy a copy of FIFA (some soccer game, or something like that). The person was denied (only because my credit card information had lapsed; not through any great action on the part of EA). But because of this, my account has been frozen.

So, I had to then call EA (not SWTOR) customer support where I went through a maze of customer support people who all promised they could take care of it, but each needed the information told to them from the ground up and then hung up and proceeded to do absolutely nothing. A few days after EACH call, I got an email from someone who said he or she was the one who could fix this if I provided more information but that person couldn’t ask me the information by email, so I would have to call back to relay the correct information. Each time I called back, I was given yet another clueless customer service person who couldn’t acknowledge the person who left the message, so they had to start the process from the beginning again. I should add that he email address of the person who wrote me each time basically went back to someone who would state that he couldn’t help me unless I contacted customer service directly.

So, this went on for weeks. All I kept asking for was someone to unblock my account so I can put my paypal information onto my account and be able to play the game again. There has been absolutely no resolution to this issue whatsoever. Fun fun.

So, as it is, I will probably never buy another game from any entity involved with EA, including, of course, EA.

This is customer service at is very worst.

Web Design: Keeping Customers on Your Page

Business, , , , , , ,

This morning, I was following an email I received from Eddie Bauer, the clothing company. It stated: “Extra 30% off clearance”. It took me to their site, as expected. Once on their site, it took me to an identical page to the coupon offer, then instructing me to “Shop Now” with another link. So I pressed that. It took me to another page that said: Choose Categories. I’d tell you what the next page said, but I gave up right about there. I figure if they’re going to take me through a maze of pages to actually get to the first item of clothing, I’ll pass and try some other company.

If you go to Amazon’s page, and you follow the link to clothing, it IMMEDIATELY starts showing you clothing that you can buy. You might have to tell it to limit your choices, but you’re the one driving it, not them. And when a customer feels pushed further and further through window after window, and NEVER finding an actual page with products on it, you’ve lost the sale.

This lesson has been apparent since the early days of web sites. You can have a lead page, but then you need to get them to the content. If you don’t have content right in, then you’re going to lose a customer who is going to figure that if you don’t know how to build a web site, you don’t know how to sell products either. Simple as that.

Eddie Bauer’s site is a failure in every way possible. But it does give us information about what not to do if you want to drive sales. Unfortunately, they may never learn.