Eventually it had to happen. A company becomes so powerful that it decides it pretty much owns the world. Just the other day, a teaching company attempted to file a trademark for the name Teachbook, which pointed to its online identity as a company that provides lesson plans and other teaching related materials to teachers. Well, of course, this was obviously a ploy designed to steal the identity of Facebook, because they turned around and sued them, stating that
“If others could freely use ‘generic plus BOOK’ marks for online networking services targeted to that particular generic category of individuals, the suffix BOOK could become a generic term for ‘online community/networking services’ or ‘social networking services.”
This can loosely be translated to: “We use the word book in our name, so we own it forever and ever, and we’ll sue the crap out of you if you think otherwise.”
Not surprisingly, we visited this topic a short time ago with the brilliant mind of Paris Hilton, when she trademarked the phrase: “That’s so hot” or something as stupid as that, indicating that the phrase was never popular until she came along. As if.
But Facebook is doing something much more dangerous because it’s attempting to pretty much shut down the use or specific words that have any similarity to the one they use in their title. But the process of trademarking also involves the concept of “intent” and I seriously doubt that Teachbook was really planning to steal market share away from Facebook. I’m waiting for the inventor of the netbook to sue Facebook and stop them from using their name. Not going to happen because most other people, aside from Facebook, AREN’T STUPID enough to do so.
Well, the sad part of this is that because Facebook has gazillions of dollars to spend and Teachbook is a small launch with two employees, Facebook may just use its corporate clout to completely clobber them in legalese, and there’s nothing anyone can do about it because no one really backs the underdog except to cheer and say “attaboy”. So, if they go down in this fight, that just means that we’ve made the demon that much stronger.
It’s only a matter of time before Facebook turns around and says that everyone must stop using the word “.com” in their titles, because Facebook uses it and Facebook is much bigger than they are. It’s not that much different than forcing people to not use the word “book”. Think about it because soon that may be all you can do.