Tag Archives: Cool

The Illustrious iPad 2

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Yesterday, Apple did its big announcement of the Ipad 2. Basically, after all is said and done, it’s the original iPad with a few extra bells and whistles. Or the same bells and whistles, but they made the bells chime longer and the whistles a little louder. What was probably more interesting was the fact that Apple is so paranoid about the people that will be replacing Steve Jobs when he retires/dies that they brought Jobs out of sick leave to make his usual announcement. This does not bode well for the future of Apple if they can’t even let the man rest long enough and let his successors actually try to succeed.

Having said all of that, I thought I would then address the Ipad 2 itself. Without getting into the details of the device, like it has the whole camera thing, supposedly a better screen (that might not be immediately available) and, well, nothing else that makes me want to go out and buy one. What is significant about the Ipad itself is that nothing announced so far has me anxious to want to go out and buy one. Yeah, I’ve been in Best Buy a few times where I’ve played with one to see how cool it is, but after I’m done playing with it, I realize that it doesn’t do anything that I don’t already have covered. And unlike my iPhone, it doesn’t combine enough OTHER things that I might want to add it to my toys to replace stuff that has become too encompassing.

And that is definitely the problem of the Ipad. There’s nothing about it that causes me to think it’s worth buying an actual tablet computer. And that’s the problem that Apple is facing in the long haul. Right now, it owns the tablet market, but it is still trying to build a “need” rather than a curiosity for that market. In olden days, when every house has an oven, there was this new device called the microwave oven. And it took a lot of convincing to “convince” housewives that they needed the gadget because an oven was capable of doing everything the new device could do. However, a media campaign that could have riveled the attack at D-Day managed to convince the average American that it was now a need, not a curiosity, or something for the rich only.

That is what the tablet still has to do, and it’s not succeeding. Sure, Apple is selling a lot, but Apple sells a lot of a lot of things that don’t become household givens. Until tablet companies do something that convinces the average person, like me, that we should want and need one of these gadgets, most of us are going to be sitting on the sidelines laughing at the people who bought one but still have no major need for one.

That is the press conference that Apple needs to succeed at. So far, they haven’t done it. As a matter of fact, Apple has recently done everything possible to destroy its own little niche market by trying to own that market completely through draconian rules and charges that benefit Apple only, cutting out other companies from investing in the Apple dynasty. As long as that keeps happening, you’re going to have a lot of people thinking, well maybe I don’t need the Apple one, so they’ll look at the other companies and then suddenly realize they don’t need a tablet at all. So far, the tablet hasn’t been the success that spin doctors really want you to think it is. The majority of Americans haven’t bought into it. A lot of people have, but a lot of people doesn’t translate to market saturation or even market itemization. It’s a gimmick right now, and as long as it remains in that category, it’s going to stay a gimmick.

Now, I know there are people reading this who are thinking, “hey, I bought one and I love it.” That’s fine, but you’re the outliers right now who Apple and tablet companies want to use to convince everyone else that their product is relevant. So, you need to start doing that and earning your pay you’re not receiving from a company that wants to get as much money out of you as possible by limiting your options in getting the best bang from your product. So do their dirty work for them. That’s kind of how the game works. For them. Be the tool they need you to be.

Is there life after Facebook?

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The Internet is all ga-ga (not Lady Gaga) over the fact that Facebook is getting ready to make another announcement today. The crazies on CNN.com (the fans, not the reporters) are now getting into a huge argument over what the announcement is, but not surprisingly the biggest parts of that thread cover two areas:

1. Should Facebook create a “dislike” button?

2. What will be the next Facebook to follow Facebook?

The first question is kind of funny because it’s basically a “I hate the features of Facebook, but I am too absorbed by Facebook to stop using Facebook” complaint. In other words, people want a way of controlling what messages they receive, but in reality the messages they receive are set by the type of friends that they have, so the easy way to fix that is to change the types of friends you have, and well, that doesn’t happen so easily.

What Facebook probably could use, rather than a “dislike” button, is a “I don’t care” button, so that when someone sends you a message about how many farm animals they’ve found on their imaginary farm, you could click, “I don’t care” and hopefully NEVER receive another message of that type again. I say this realizing someone is probably reading this post thinking, “man, I wish there was an “I don’t care” button RIGHT NOW.” But I digress….

The second thing is more significant because Facebook is slowly reaching it zenith of useability, meaning that there’s only so much more you can do with it before someone builds a better mousetrap, and we all go somewhere else. It’s what happened to Myspace (remember that dinosaur from SO LONG AGO?), and it’s probaby what’s going to happen to Twitter once people realize that following someone’s 120 character (or whatever) post is really not all that interesting.

But that means people will start gravitating towards something else. Most likely, the kids are already using it, but the rest of us haven’t discovered it because we’re all not as cool as the kids. By kids, I don’t even mean the college kids, so most of you in college reading this thinking I’m talking about you, I’m not. Sure, you’re cool. Cooler than me, obviously, but we’re talking about a demographic that is generally not in our midsts. Which is what cool is all about anyway because “cool” is always that area of the Internet just out of our reach, and once we reach it, it’s not cool anymore.

That’s what happened to Myspace. And that’s what’s going to happen to Facebook because everyone already uses it, and CNN is talking about. Remember Gundrum’s Law: If CNN is talking about it, it stopped being cool a long time ago.

So, what’s next? I don’t know myself because I’m not cool, and I won’t find out about it until it’s a few months away from not being used anymore. So, when I get around to telling you what’s cool, remember that it’s time to jump ship because I’m only a few hours ahead of CNN, and that doesn’t really say much.