Tag Archives: Steve Jobs

Saturating the Market

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According to MacRumors, two facts seem to be driving positives and negatives concerning Apple’s Ipad. First, the Ipad seems to be beating all of its competition in this market. And second, the tablet market is drying up quickly. This is one of those revelations that have been predicted for some time to come, but now that it’s upon us, one wonders where we go from here.

You see, back when the Ipad was introduced, the common statement from the complainers was that there was no tablet market, and that Apple was just making a high tech entry into a market that’s never going to come. Well, all of those people were proven wrong as Apple sold a ton of those tablets, and the market opened up for them. Fast forward to about today, and we’re starting to notice that the tablet market has kind of dried itself out.

Most of the people who were ever going to buy one bought one. Apple attempted to do with Ipads what it does with Iphones and get people to upgrade every year, but honestly that hasn’t happened. I know that my very first Ipad, which was the Ipad 2, is still capable of doing anything a current generation of Ipad can do. I did upgrade, however, buying the Ipad Mini, but even that hasn’t evolved into anything all that great. And I’ll let you in on a little secret: I got rid of both Ipads about a year ago, realizing that I wasn’t really using them. Now, I have no need for one, or desire. And I’m one of those Apple fans who buys an Apple product almost as soon as they make them.

Apple’s newest product is the iWatch, or whatever it’s called, and I see zero reason for wanting one of those. Let’s be honest here. Watches are so 1980. I haven’t worn one in over a decade. Putting Apple’s name on one doesn’t lead me to wanting one. So, I’m sitting this one out.

As I’ve done with a lot of recent Apple products. Maybe it’s the whole Steve Jobs thing, where I would buy something he hyped. He’s not around any more, and Tim Cook doesn’t really do anything for me tech-wise, so I’m not really updating anything. I have an Iphone 4, and it does everything I need. They’re currently on iPhone 6. Don’t see anything about it that causes me to jump for joy.

My question is whether or not others feel the same way. In order for Apple to be as powerful as Apple always has been is to make sure that people like me are still buying their stuff. Granted, I still own Apple TV, and I’m watching HBO Now on it, but is that enough? This is a company that made its bread and butter off of overpriced laptops that run an operating system that I can’t stand, so do they have what it takes to keep the company going strong?

Has Apple planned anything for when they have saturated the market, meeting the needs of its usual corps of customers? Is there a 3.0 strategy, or are they going to wither as they did back before Jobs came back to run the company again?

Inquiring minds wanna know.

Martha Stewart loses it on Twitter and CNBC thinks it’s a big enough story to do an entire story on it

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This block of wood is more newsworthy than those tweets
This block of wood is more newsworthy than those tweets

The other day, Martha Stewart lost it on Twitter. The upside (or downside) of it is that she dropped her Ipad and then threw a fit because she doesn’t understand how technical support works (in that they usually don’t send someone to your house to fix something you broke, especially when it was given to you for free, even if it was given to you for free by the founder of the company). Basically, the title of the story, if it was worth the time, should have been “Old Female Celebrity Doesn’t Understand How Business Works” or my other favorite: “Old Woman Yells At Kids to Get Off Her Lawn”. Neither is appropriate but they’re probably better than the drama that ensued.

You see, CNBC, and I”m sure many others, seems to think it is a big enough story to have five news pundits sit around a desk and discuss it on national television. Really. 5 of them. What it boils down to is that five highly paid commentators sat around a table and discussed an old woman’s tweets about how she broke her Ipad. We have fewer commentators at one time discussing whether or not the US should get involved in a war in the Middle East. This should tell you what kind of priorities our national news have.

I think that any time a news program starts off a story with a caption showing you what someone tweeted, that station should be taken off the air indefinitely and should be replaced with footage of goldfish swimming in a bowl. Only if the goldfish learn to tweet can the station be allowed to air news again.

I’m just saying….

The Illustrious iPad 2

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Yesterday, Apple did its big announcement of the Ipad 2. Basically, after all is said and done, it’s the original iPad with a few extra bells and whistles. Or the same bells and whistles, but they made the bells chime longer and the whistles a little louder. What was probably more interesting was the fact that Apple is so paranoid about the people that will be replacing Steve Jobs when he retires/dies that they brought Jobs out of sick leave to make his usual announcement. This does not bode well for the future of Apple if they can’t even let the man rest long enough and let his successors actually try to succeed.

Having said all of that, I thought I would then address the Ipad 2 itself. Without getting into the details of the device, like it has the whole camera thing, supposedly a better screen (that might not be immediately available) and, well, nothing else that makes me want to go out and buy one. What is significant about the Ipad itself is that nothing announced so far has me anxious to want to go out and buy one. Yeah, I’ve been in Best Buy a few times where I’ve played with one to see how cool it is, but after I’m done playing with it, I realize that it doesn’t do anything that I don’t already have covered. And unlike my iPhone, it doesn’t combine enough OTHER things that I might want to add it to my toys to replace stuff that has become too encompassing.

And that is definitely the problem of the Ipad. There’s nothing about it that causes me to think it’s worth buying an actual tablet computer. And that’s the problem that Apple is facing in the long haul. Right now, it owns the tablet market, but it is still trying to build a “need” rather than a curiosity for that market. In olden days, when every house has an oven, there was this new device called the microwave oven. And it took a lot of convincing to “convince” housewives that they needed the gadget because an oven was capable of doing everything the new device could do. However, a media campaign that could have riveled the attack at D-Day managed to convince the average American that it was now a need, not a curiosity, or something for the rich only.

That is what the tablet still has to do, and it’s not succeeding. Sure, Apple is selling a lot, but Apple sells a lot of a lot of things that don’t become household givens. Until tablet companies do something that convinces the average person, like me, that we should want and need one of these gadgets, most of us are going to be sitting on the sidelines laughing at the people who bought one but still have no major need for one.

That is the press conference that Apple needs to succeed at. So far, they haven’t done it. As a matter of fact, Apple has recently done everything possible to destroy its own little niche market by trying to own that market completely through draconian rules and charges that benefit Apple only, cutting out other companies from investing in the Apple dynasty. As long as that keeps happening, you’re going to have a lot of people thinking, well maybe I don’t need the Apple one, so they’ll look at the other companies and then suddenly realize they don’t need a tablet at all. So far, the tablet hasn’t been the success that spin doctors really want you to think it is. The majority of Americans haven’t bought into it. A lot of people have, but a lot of people doesn’t translate to market saturation or even market itemization. It’s a gimmick right now, and as long as it remains in that category, it’s going to stay a gimmick.

Now, I know there are people reading this who are thinking, “hey, I bought one and I love it.” That’s fine, but you’re the outliers right now who Apple and tablet companies want to use to convince everyone else that their product is relevant. So, you need to start doing that and earning your pay you’re not receiving from a company that wants to get as much money out of you as possible by limiting your options in getting the best bang from your product. So do their dirty work for them. That’s kind of how the game works. For them. Be the tool they need you to be.

Time for Another Round of Current Events and Happenings

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1. The Assassination Attempt in Arizona. Okay, there’s really no way of walking around this topic without having to address it head-on. It’s pretty much the main story of what’s going on in the country, and like most current events, it’s yet another one of those that seems to be so out of context practically everywhere it gets reported. What everyone can agree on is that it was a tragic event, and most of us wish such a thing had never happened. However, I suspect that it’s only been a matter of time because there are a lot of crazy people out there, and if John Lennon’s death wasn’t a warning decades ago, we really should have been paying a lot more attention.

You see, there are a lot of people who are not playing with a full deck out there. We run across them each and every day. If you live in a big city, you can’t step over enough of them without running into another. Some are homeless, who stand on the street corners and do all sorts of bizarre behavioral activities, like yell at you, try to pee on you, beg from you, and pretty much anything else you can and cannot imagine. We had to be nuts ourselves if we honestly thought that they’d stick to their little corners and not start to bother the rest of us. I teach at a community college, and in the years that I’ve been teaching, you run across a lot of people who sometimes don’t seem like they’re all there. And you get really worried and concerned. But for the most part, no one really cares, because as long as it doesn’t affect them, why should they care?

The event turned into a bit of a surreal experience when suddenly people thought it was supposed to be a wake-up moment for the problems that have been occurring in our society. There’s a lot of anger and hate speech going back and forth between the different sides of the political spectrum, and for some bizarre reason people actually thought that this event might lead people to talk about these problems and do something about it. Not going to happen because no one wants to admit there’s anything wrong. Well, at least not with themselves. They’ll point fingers and say something’s wrong with YOU or someone else, but never with themselves. But that’s been the problem from the start, and as long as we’re never going to engage that, we’re never going to change the hostile discourse happening in this country.

Sure, it’s easy to blame Sarah Palin, Glenn Beck or (pick any politician or pundit), but the odds of actually opening up a real dialogue so that people actually listen to each other is practically impossible. It’s a nice pipe dream, but pipe dreams are just that. Dreams.

2. Verizon is Getting an Iphone. Good for them. I had one with AT&T and I’ve been very upset with AT&T and Apple for awhile now because of the fact that I can’t stop people from calling me, especially when they’re people I don’t want calling me. Neither Apple nor AT&T were very helpful here. So I left and joined Sprint, adding on a Samsung Epic phone instead. Pretty happy with it. Be happier if it had a battery life like the iPhone, but you take what you can get. Now that Verizon has an iPhone, I don’t really care. It’s still a phone from Apple, and Apple requires that it maintain control over its walled garden. Not a selling point for me.

3. Golden voice Ted Williams. I saw this coming a million miles away. The media jumped on this rags to riches to rags to riches story and thought he was the next best thing to sliced butter. Well, I kept wondering, “when is the other shoe going to drop” meaning when is the media going to turn against him? Well, now he’s kind of gone of the deep end because of personal problems, which no one could have ever expected would happen with a guy who has been living on the streets after throwing away his previous life. I mean, who would have thought something like that could happen? Anyway, sarcasm aside, he’s now heading to rehab and was arrested in Los Angeles. We’ll see how this story plays out, but I’m not expecting a lot of happy endings.

4. Unemployment has gone up again. Of course it has. And last month, it went down. The month before, I think it went up. We need to stop reporting these numbers and then providing commentary after it. Each time they do it, some pundit makes an argument that fits his world view of what he thinks should happen, rather than what is really happening. We’re in a recession right now. The market is going to be flying all over the place on a month to month basis. Stop trying to figure out long term strategies based off of short term notifications. It never works. Which brings me to my next one:

5. The Stock Market Fluxuates. Yes, it does. But one thing that needs to be constantly brought up, and it never is, is that the stock market really has very little connection to what’s really going on. It’s the Las Vegas for rich people. People buy based on speculation, and they think they have an idea of how the market is going to change in the short term. NONE OF THESE FIGURES has anything to do with what’s really going on. Companies are selling products, people are working for these companies and get paid whatever wage they normally get paid, and then some people buy some of these products. But because the stock market price of a company went up or down does not always reflect what’s going on in the real world of that particular company. Quite often, these fluxuations come because some executive did something stupid, like embezzled money, or had dinner with a celebrity. If the stock market goes south over the span of a week, it may not really mean anything to the real world as an implication. It may just mean a whole bunch of people panicked because they stopped living in the real world and see the market as the real world. Man, I hate the stock market.

6. Middle East Talks Aren’t Going Well. They never are. The two sides of that conflict are probably NEVER going to get along. Each new administration comes to the table convinced it’s going to make a difference but rarely ever does. That’s because the two sides hate each other. They have no incentive to be friendly to each other. Each side wants the other dead. That’s their international policy towards the other side. And it’s been that way for so long now that generations of their people grow up hating people they may never have met. If you want to fix the problems there, you have to do it generationally, and you have to do it by a completely different set of characteristics than our current process of diplomacy allows. Tit for tat and carrot diplomacy does not work on countries that live their entire lives to kill each other as their one foundational value. I could go at length on what would work, but NO ONE CARES OR LISTENS, so I’m going to stop caring, too.

7. Tablets Are the New In Thing. I’ve said this before, but it requires repeating. Tablets aren’t new. When the iPad was announced, suddenly a whole bunch of people who never wanted a tablet suddenly thought they needed one. We were like Eskimos being told we needed freezers and refrigerators by Don Draper and whatever fictional agency he might be working at. But shortly before this announcement, tablets were already out there trying to get us to buy them. And we didn’t. Why not? Because we didn’t need them, and they seemed kind of stupid to have. Well, now we all need them because Don Draper Steve Jobs told us we needed one. So now every other company under the sun is now releasing their tablet computer to compete with the Ipad. And I won’t be surprised if we start buying them this time around. We’re such sheep.

8. Myspace laid off half its staff. So what? Myspace has been irrelevant for years now. It used to be the “in” thing, and then Facebook came along and turned Myspace into an ugly sister of the hot cheerleader. Ever since Facebook, Myspace has been struggling to appear relevant. But its not. There’s nothing about Myspace that causes people to care. When it was told to sit at the kiddie table of technology, they tried to appear relevant again by pretending that it was the place to go for music. But Facebook was already there doing that, so Myspace continued to become even more irrelevant. At one point, I thought I might use it to hype my writing, but then realized that they were really only interested in doing so if I was already big time famous, which I wasn’t. So it wasn’t useful to me. And then I figured that if I was already big time famous, I probably wouldn’t need them. I’d just have a million facebook friends instead. Then, add to the mix that no one seems to be using Myspace anymore, and you realize why it’s probably going to be sold one of these days to someone like Murdoch who keeps buying up properties that are already irrelvant and trying to somehow make it seem like he bought a very relevant purchase.

9. Seth Rogen is Upset About the Hate Towards his Green Hornet Movie. So what? It’s a movie, not anything relevant. Make a really good movie that causes people to take notice, and maybe it won’t get the hate. Just saying. Then again, no one’s actually seen the movie, so perhaps the condemnations are a bit early.

10. Two of my novels are now on Kindle and the Nook. Innocent Until Proven Guilty, my first novel, is available on the Kindle.  Thompson’s Bounty, which is a science fiction, time-travel novel I wrote involving pirates, is available on the Barnes and Noble Nook, and it is available on the Kindle as well. I would not be very upset if you chose to read my novels. Really.

11. The people of Haiti still seem to be suffering, even though most of the world has left this area because it’s not a photo op any more. Just saying. Some people gave up on it because they don’t like how the Haitians are continuing to follow corrupt leaders who continue to cheat them out of international aid. Some people gave up on it because they only have the capacity to handle concern for a certain amount of time (usually the time between football season and American Idol finalist run-offs). And then some people just don’t care.

That’s all I have for today. My stuffed animal Brucoe thinks people should do more to care about other people, but he’s just a stuffed animal, and what does he know?

iPhone 4…what the hype?

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It seems that time of the year again when Apple has announced its new hyped products and updates. Well, this year it was all about the new iPhone, specifically iPhone 4. Well, as an iPhone owner, I would like to make a few comments on the announcement.

First, I have to say that the blunder during the announcement made it almost all worth it. Steve Jobs was going to compare the old iPhone’s web browsing capabilities against the new iPhone 4. Well, the old iPhone came up great, showing The New York Times’s site. The new iPhone 4? Well, not so good. Didn’t show anything at all. Jobs blamed it on the network, but honestly, the old iPhone worked on the same network at the EXACT SAME TIME, so obviously the new iPhone had to be the culprit. No amount of talking around it is really going to get you out of it when BOTH WERE ON THE SCREEN AT THE SAME TIME RIGHT NEXT TO EACH OTHER. Anyway, with that said, I’m sure they’ll fix it, and with that behind me, I still think it’s pretty cool.

The new iPhone has video HD capabilities for filming. Looks and sounds great. The demonstration during the presentation received a lot of oohs and ahs from the audience.

Now, here’s what is bugging me about the new phone.

1. Video conferencing only works between separate iPhones. Not a great thing.

2. Video conferencing only works over wifi. Not great when most people are making phone calls over the 3G/4G network.

3. Upgrading. Jobs announced that AT&T will let you upgrade (with a new two year contract) if your contract expires before December. So, does everyone else that owns an iPhone have to wait until forever until they can use the MUCH GREATER iPhone? There was no announcement of the base price, but they really should be thinking of their current subscriber base, not just a hope of future customers.

4. No announcement of a carrier other than AT&T. Okay, we’re really tired of AT&T. You’d think Apple would realize that by now. Even during the demonstration, one audience member yelled out a solution for the New York Times problem Jobs was having on stage: “Switch to Verizon!” or something similar to that.

Anyway, that’s about all I have to say. Interesting announcements, but after the hype, it was still mostly just hype. Not as wonderful as everyone is making it try to sound. I’m almost exhausted with CNN’s continuous coverage of any time someone from Apple sneezes. Enough with it already.