I honestly don’t know what to do. I can’t seem to get anyone interested in my writing. It’s not because it’s not good enough; it’s mainly because it’s not famous enough, and it’s never going to be “famous” enough because no one reads it.
I guess what gets on my nerves is that I tend to support all of my friends and colleagues on their social networking sites, but rarely is that ever reciprocated. I’ll give a thumbs up to someone’s ridiculous cat picture or to someone’s latest “look how cute my baby is” photo. But rarely does that get returned.
I have about one friend on my social networking sites who I am very thankful for because she’s always supporting me with my writing. Probably more than she should ever have to. But she’s a rarity. I sometimes wish there was more I could do to support her, but I try.
Recently, I published probably the most important book of my career. To give it the credit it’s due, I need to hype the hell out of it because the publishing world is not the same place it was a decade ago. Publishers don’t support you. Writers are pretty much on their own, and unless they were Stephen King-level of famous a decade ago, they’re pretty much stuck with trying to make an impact in a world that has the attention span of a five year old.
So, I have been trying everything possible to get people interested in this book. For the first time ever, I created a book trailer and put it on Amazon and Youtube. It’s really funny and entertaining. The people who have seen it, all ten of them, love it. If you start to get my drift, I now can’t get people to watch a Youtube of a promo for a book that they aren’t interested in reading either. Basically, a writer trying to get traction today is essentially screwed.
The tragic part of trying to make it has a lot to do with the mechanisms that drive the whole industry now. In order to advertise my book anywhere, you generally have to have at least 4 to 5 reviews that are 4 stars or above (averaged). So, if you don’t have people who already read your book and reviewed it, you can’t get advertising for it so that people can actually read it and review it. And if by some chance you got those first five reviews and then could pay for some advertising, you then have to get dozens of reviews before you can actually start hitting a breaking point of where people will ever even notice that you’ve written a book. If you’re unknown, kind of like I am, then you’d probably get better results standing on the corner and throwing copies of your books at passing cars, hoping to hit one, blinding the driver so that he has to stop after running into a flagpole.
Anyway, here’s a last look at the video I created for this campaign.