Tag Archives: promises

The Future of America is in its Past

In case you haven’t noticed it lately, America has stagnated and isn’t really moving forward anymore. I know most people don’t want to face that possibility, and most people reading this (which means anyone aside from my stuffed animals and imaginary friends) will probably just ignore it and hope for the best. Unfortunately, we’re a bit beyond that option, and even though most people will attempt to embrace that plan, we’re kind of screwed if we do.

You see, according to Tyler Cowen’s thesis, The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better, we’ve pretty much exhausted all of our free ranges for expansion and exploration, leaving us with pretty much nothing but what we already have. And America was never designed around resting on its laurels; it was designed to expand and develop out, something it can’t do if there’s nowhere else left to go. Now that we’ve entered this inevitable recession, we’re hitting a point where we start to realize that there’s nowhere else for us to go, and that all of those jobs that we expect to come back might just not, and thus, we’re going to have to figure out how to make lemonaide out of already eaten apples. Yeah, I’ve run out of metaphors, similes and allusions. I’m a lot like my country.

Americans live in a system that promises that anyone can do wonders with little as long as that someone is willing to put forth a bit of elbow grease. Unfortunately, that’s kind of a lie, something we’ve been telling each other for generations, even though the lie relied on a lot of extra room to grow that we figured would always be there for expansion. Once that land started running out and the resources as well, we felt we could keep telling the stories long enough to pull a bait and switch, figuring no one would live long enough to really ask any important questions, at least not before we retired and/or died first. Well, we’ve reached the saturation point of that possibility, so now we’re kind of stuck in a future that relies on the lies of the past never being called, like markers in a poker game where we’ve been holding two aces, hoping its the best hand in the game, even though someone else may have had three twos showing all along. Yeah, more bad analogies, metaphors and similies. I’m just full of it today. Or them. Whatever.

Which leaves me with an observation that is probably important because we’re now hitting a point where we’ve already been called on our bluff. Everyone wants to see the hands of the cards we played, and all of the money is already on the table. Man, I’m just going to push this bad analogy all the way to the bank.

So what do we do? We’re in the middle of the unending recession, and we’ve been pushing forward with the belief that it had to end eventually because that’s what recessions tend to do. But if our economy doesn’t really have the power to pull us out of the doldrums, then where do we go from there? What if the recession we’re in happens to be the harbinger of doom that we should have been expecting from the beginning? What if all we have left is that Pandoran conclusion and hope just isn’t enough? Where does a rapidly expanding nation go if there’s no more room within which it can expand?

Part of the solution was the possibility of an untapped area of manifest destiny that offered a never-ending canvas for exploration. By that, I mean the Internet and the ever-expanding territory of a cyber universe. Unfortunately, even that has its limits, as we’ve realized that eventually everything explored in that world has to have some ties to the old world as well. While it might be fascinating to think one could live within a cyberworld, in reality, one still has to maintain a certain existence within normal society, even if to fulfill certain Maslowian needs. Forever expansion means little if someone still has to eat, drink and sleep in normal civilization. The days of Matrix-like exixtence are not yet achievable, so we’re still stuck with having to full basic, simple needs.

Which leaves us with having to find ourselves new frontiers in a walled garden of our own civilizations. The United States could offer endless expansion in the days of praries that went on forever, but once we hit the Pacific Ocean, we started to limit our ability to travel further. Now, everything has been spoken for, so any further expansion comes at a step backwards, a sort of inward despansion, for lack of better word. Much as cell growth is halted and the cells begin to collapse within themselves, feeding off one cell to sustain another, our future is now a tendency to cave in on our progress and trade resources amongst our already established infrastructure as we consolidate and seek to find new frontiers within those already explored. Our future expansion then becomes within, rather than out, mainly because we are without.

If we’re going to survive this change in perspective, we need to realize that we can no longer cannibalize upon outside resources to which we no longer have access. For territory, we must look at that which we already control. For fuel, we can no longer just take from nations that have weak military forces as the world is becoming savvy to that approach and compensating to it as well. We are going to have to consolidate amongst our own people to determine new ways to fuel our movement by either designing new technologies that allow us to use our own resources or to lessen our movement. The simple endothermic physics involved should go without saying, but we’re often not that intelligent when it comes to such matters.

If we’re ever going to figure out our future, we need to look to the rest of the world and see how it has compensated for our future situation already. When Europe ran out of space, it sent colonists to the new world to explore. We are a result of just that. However, when we rebelled and declared ourselves independent, we cut off an avenue of expansion for Europeans, and thus, forced them to realize that their expansion was forever finished, that they would have to learn to live with what they already had. We didn’t think about their reactions or thoughts because we were too busy thinking about how unique we were in comparison to the rest of the world. But in reality, all we were was lucky enough to still have room to grow. Now, we don’t.

So, our future should very much be the same future that was faced by Europeans in the 18th and 19th centuries. When they ran out of space to explore, they consolidated. They began to move back over themselves and create from within. They didn’t just stagnate and disappear as we seem to think will happen to us if we stop expanding and growing. If we’re smart, and sometimes we can be, we would realize that we need to start looking to our future by examining what others like us did in the past. If not, we’re going to continue to try to expand as Germany tried to do in the 1930s, before the rest of the world rose up and stopped them. We might not see ourselves in this light, but if we believe that our expansion is never-ending, and we see ourselves as exceptional to other nations, it’s hard not to see us moving that way. That’s never a good thing.

Unfortunately, I doubt anyone will really listen, and we’ll go that direction regardless of any common sense or rational thinking. American exceptionalism relies on the very nature of believing in irrational outcomes to rational thinking. Think of it as a game theory where the result is an expectation of the highest payoff with the least possible chance of happening, but expecting it nonetheless. That’s kind of where we are today. I’d say more but American Idol is coming on soon, and we all know what’s more important.

The Music Industry Just Doesn’t Get It…They Lied to Us

You would think with the amount of money that goes into music studios that they would have actually hired someone who is capable of telling the executives what is really going on. Instead, we have a bunch of studio heads that are so convinced they understand the pulse of the consuming public that they don’t have to listen to anyone, and for some reason they’re losing more and more money every year.

The problem emerged in the beginning when music went from albums to CDs and then online. The old paradigm consisted of music studios finding talent, packaging it and then filtering it out to radio stations that then opened the doors for people to rush to record stores to purchase the brand new content. Well, somewhere down the line that model fell apart, mainly because a few little promises made never came through, and then the industry changed overnight as a result.

What I’m talking about was a promise that the music industry made to consumers when albums were on the out and CDs were coming in. The simple promise was that CDs, which were cheaper to make than albums, were going to be cheaper for customers. This was the selling point to get people to give up their vinyl albums and welcome CDs. The promise was that CDs would cost $9.99 all of the time. Well, when CDs first came out, that WAS the price, and then quickly they started to increase to $13.99 and other such prices. Now, if you’re lucky, a CD can be found “on sale” for $9.99 off of the retail price of much more.

We were lied to. Oh, the naysayers will claim such a promise was never made, but for those of us who were paying close attention back then, the promise definitely was made. Instead of following the plan, executives realized that consumers are stupid, or so they thought, so they just went back on their word and sold CDs for what they figured they could get, rather than for how much it was promised.

A funny thing happened right after that. The Internet showed up. You see, if that never happened, the music industry would still be the major entity it was a few decades ago. But no one anticipated that a couple of geeks at universities wanting to talk to each other would lead to something so powerful and so overwhelming. But the Internet happened, and the music industry was in the wrong place at the right time.

The consumer population was kind of pissed at the music industry at this time because of the whole lie thing, and then when the next generation realized that it could get all of this expensive technology for free, they jumped on it. So two things happened at once. The music industry cheated the older customers by lying to them while the younger customers grew up with a new paradigm where they got everything for free. You see, if the music industry hadn’t lied to the older generation, they might have actually had powerful allies on their side. Instead, they had a bunch of pissed off customers who decided to just let the music industry fend for itself. Where these people could have been the “moral” guides to the younger generation, who wants to be the moral guides to people who are doing something you figure the bad guys deserve anyway?

Well, the music industry sat it out, thinking things would fall back in place, but their real ally, musicians jumped ship on them as well. Oh sure, the established musicians were in their corner, but consumers are a fickle sort, dumping old artists for new ones because music really doesn’t have standards that are controlled by executives. Music is music and people will seek it wherever it can be found.

And a lot of future musicians realized that if they wanted to make it in the industry, there was a new direction to take, one that required they take their music directly to the people. This opened up the industry to everyone, and as more and more independent artists showed up, the music industry had less and less control over the content.

That’s kind of where we are today. The music industry is trying to save itself by reestablishing the controls, but no one really cares anymore. There was an attempt to force streaming content under draconian rules, but music executives are starting to realize that this isn’t leading to sales. What the music industry never realized was that the future was going to be somewhat of a free for all because if you can’t trust the industry to do what they promise, then you look elsewhere for results.

Recently, I bought a CD for the first time in about a year. Yeah, it’s been that long. I’m still pissed. It was Taylor Swift’s new album, and it was on sale for $9.99. Imagine that. Anyway, it’s a great CD, but it’s probably the only one I’ll buy for at least another year. I’m one of their solid customers, and it’s taken a long time to bring me back to the market. Before I stopped buying music, I used to buy three or four albums a week. They’ll never regain the market share they had before. It’s just not going to happen.

Like I said, the music industry lied back when it needed to win over its customer base. So, hopefully as these executives find new jobs mowing lawns, or whatever it is unemployed music executives are capable of doing, they’ll remember it was really their fault. And they should keep in mind that if they promise to mow someone’s lawn and then go back on their promise, they’re probably not going to get paid. The real world is kind of mean that way.