As you can probably see, my website is undergoing some serious changes. I was having trouble updating my WordPress files when I pulled the files over to a new server, so I ended up trying to salvage what I could. I’ve managed to get most of it over, but there’s been a lot of damage in the process.
Right now, I am currently rebuilding my site from scratch, so I am not even sure I’ll have a blog at the end of this process. I probably will, but it may not be in the same style as the one being used now.
"I read all of Duane Gundrum's books because he's so dreamy...."
In case you aren’t aware of it, there is a war taking place. I’m not talking about Libya, Afghanistan or Iraq. I’m talking about the war that is currently waging over the publication of books. What war? You say. Well, let me explain.
For years, in order to get published, you sent out your work to a publisher (or an agent in hopes of getting a publisher), and if you were very lucky, you might get a bit of an advance. Sometimes, those advances were for decent money. Around the 1970s and on, they started getting really small. Kind of dismal, actually. Unless you were already a famous author, like Stephen King. So, you would get about $5,000-$10,000, and then the publisher would take 18 months or so to create your book. Then it would get released. If it started to sell, great. You would receive about $1.67 for a $20 book for each sale, the publisher keeping pretty much everything else. After all, they were the publisher. That $1.67 would continue to knock down the amount of the advance you received until you actually started to make what are called royalties, which would be additional money the book made after you paid off the advance. Most books tended to not even make back the advance, so you were generally lucky enough if you made somewhat of a decent advance.
Well, recently, the publishing industry has kind of been turned on its side. E-books are becoming the new “in” thing, and strangely enough, publishers are still maintaining their dominance in the industry, because they are still the power brokers they used to be. In other words, in order to gain any attention whatsoever, you really needed the publisher to get the attention out that you had published a book. So, not surprisingly, publishers have been publishing e-books, too, and still taking that outrageous amount off the top, leaving writers with very little profit, even though the costs for publishers have diminished to almost nothing.
Something new has started to happen, which is turning the whole industry on its side now. Writers are going directly to the readers and selling their books without the publishers. And needless to say, this is causing a bit of a stir in the whole industry. Publishers need the writers to survive, and so they are doing everything possible to diminish the positive experience for writers, so that publishers still remain the power brokers that they have always been. Unfortunately for them, that model isn’t going to last that much longer.
The publishing industry is a lot like the music industry, and its current dynamic is going through a revolution much like the music industry has recently gone through as well. While there are still seriously powerful music leaders in the industry still calling shots, a lot of artists have gone directly to the Internet with their work, and are bypassing the profit model previously established by the RIAA and other such top-down industry leaders. This has caused all sorts of problems for the industry, but it has done wonders to present new opportunities for artists who may never have received an ounce of attention before.
Move this into the publishing world, and you see the same sort of thing happening there. The publishing industry is still in control right now, mainly because the model hasn’t completely developed yet. Online booksellers, like Amazon, Apple, and somewhat Barnes & Noble, are producing their own e-readers that allow writers to push their content to eager subscribers. However, the battle currently waging is who is going to control the process flow from this point forward.
The publishing industry is counting on its enormous clout to push their agenda forward. They have already pushed back against Amazon (which has forced the others to comply) where they forced the increase in the cost of books being sold on the Kindle. You used to be able to get brand new books for $9.99, but now you’re lucky if you can get one for $12.99. The game changer in the first battle was Ken Follett’s new book Fall of Giants, which publishers forced Amazon to sell at $19.99. The backlash against the book has been interesting as Kindle users included all sorts of bad reviews for the book based on the price alone, taking what would have probably been a five or four star reviewed book down to an average of about 3 stars. What’s interesting is that his reviews on this book tend to resemble an upside down bell curve, with 301 5-stars and 327 1-star reviews, with a tiny amount filling in for 2, 3, and 4-star reviews. In other words, the critics either really liked it or really hated it, and there’s no doubt that the really hated reviews come specifically from people who are pissed off at the price.
If this was the end of the fight, you’d think that the publishers pretty much won, but like most great stories, a new sliver has been added to the mix, with writers being that added variable. Writers, realizing that they need to somehow be able to take advantage of this new technology, have started to show up sans publishers (being their own publishers), and they’re starting to include their own novels at much lower cost than the publishers are forcing down the e-market’s throat. Rather than stick it out at $9.99 (or push it up to the publisher’s price of $12.99), writers are now starting to introduce their books at the $2.99-$4.99 range, providing a more comfortable area for readers to purchase on impulse alone. Some of the more prominent writers, instead of using their fame to push for $12.99, like the gas station economic model the publishers are following (one raises the price, the rest follow), are listing their books at $0.99. According to some of the better known writers doing this, they’ve pointed out that because of the amount of people willing to buy a book at that low price, their profit has actually been better than if they tried to sell their books at higher prices. The economic implications are staggering, the more you think about it.
The biggest problems facing the writers right now is how to actually get anyone to pay attention to them in the first place. The one thing publishers have going for them was that their clout actually got books into bookstores, and without that clout, an unknown writer is essentially that, an unknown writer. If no one knows you exist, the chances of selling a book are dismal, at best. So, right now, the battle has halted, as both publishers and writers realize they’re at an interesting crossroad where both can benefit, but neither seems willing to budge. Publishers aren’t interested in giving up their high percentages they receive for “publishing” books while writers are no longer interested in giving up the entire store just to get their work out there. Which means that once writers figure out how to jumpstart the system in their favor, the whole publishing industry is going to go the way of the recording industry.
But what can a writer do to become marketable without already being a famous writer who was selling books already? That’s an important question and one that I’m spending a lot of time studying.
There’s a great article on Nathan Bransford’s site about e-book publishing. For clarification, I received this article following a link from an article by Elijah Rising’s blog (I give credit where credit is due). But what I wanted to talk about is something this article brought up as an issue for me, and it’s one that I think more writers are probably thinking about themselves, and an issue that really needs some kind of attention as we move forward.
The issue is simple. How does a writer who is unknown, independent, and did I mention unknown?, get any attention in the first place so that an e-book isn’t just seen as yet another announcement in the ether that disappears like a Twitter post on, oh, say my Twitter feed with its awesome 38 followers (that tend to be ready to drop me at a moment’s notice if I post a topic that displeases them in any way…I’m just saying)? As one of those writers myself, who has been trying to build an audience for himself for about as long as he’s been writing, I am constantly left wondering if somehow I missed the boat, and that a writing career just isn’t possible.
How does the independent writer create an audience, or at least set up marketing so that it’s productive and leads to sales (and, obviously, readers)? It seems like there’s a variable missing in the game, and that so many of us are trying to figure out what it is while so many others are easily making it through life without any effort, like a teenage girl who makes a Youtube video about a horrible song that ends up getting endless play because of how horrible it is (and then a record deal). I mean, what planet are we living on when this sort of thing happens in such Bizarro style?
It’s almost as if you need to be famous already in order to make it as a writer, and that basically writing isn’t the thing people are looking for in the things they read. I know it sounds ridiculous, but what am I missing here? When Snooki can write (if you call it that) a novel and it becomes somewhat of a bestseller, and a dedicated writer can’t sell more than two copies of a novel in a month, I’m left wondering what’s wrong. It would be one thing if I knew my writing sucked, but it doesn’t, and fortunately I’m way past the self-incriminating stage of my writing career. But it is so easy to be sniped at by other people when someone with very little writing talent gains a writing career when someone else can spend his or her entire life trying to do the same thing, and the only difference is I didn’t first get famous by having sex in a hot tub with social misfits first.
But I’m not making this post to complain about that. Such things are always going to happen, and we know it. What I’m trying to do is work out, in my writing, or my head, what it takes for the average, yet decent, writer to make it as a writer in today’s atmospheric dynamic. Part of me still clings onto the belief that a traditional publishing company is the way to go, but when that doesn’t seem to be working out, you have to keep trying something or you give up. And I’m not ready to give up.
I’ve been meaning to do it for quite some time. I’ve had my main website look like it was designed by three year olds for the longest time now. The reason was my newer Internet provider (Site5.com) provided a free tool for building a site, and when I left my old provider, I was just lazy that day and went with the standard stuff. Needless to say, it was a massively crappy looking site, and I just kind of lived with it, figuring no one cared anyway. I do most of my work on the blog, so I figured no one would ever notice it, but as I am a professional writer, I kept looking at that really bad site and thinking, man people must think I have no html skills whatsoever.
So, this weekend, I sat down and redesigned the site to be a lot cleaner and got rid of the crappy “extras” that came from the Site 5 builder software. Honestly, none of it was useful, and my point was just making a site that reveals I’m a writer, what I’ve written and how you can get ahold of my log. That’s really all I wanted, and now, that’s all I have.
The site, in case you haven’t figured it out, is littlesarbonn.com, and it’s active now. I’ll probably spiffy it up to be more eye-attractive, but I’ve always been a minimalist when it comes to web design, so I don’t imagine I’ll be doing too much more to it, other than adding needed functionality as time permits.
