Tag Archives: communication

Hollywood’s History of Explaining Advanced Technology

Movies, Technology, Television, Writing, , ,
Courtesy NASA/JPL-Caltech

The other day I was watching Apple TV’s telling of the story of Isaac Asimov’s Foundation series. For the record, at least up until the fourth episode, they’ve been doing a great job (they’ve only released four episodes as of the writing of this article). But one of the things that started bothering me was the way they handle advanced mathematics.

You see, if you haven’t watched the show (or read the books), the premise is basically about a mathematician who has blended math with psychology and history to create psychohistory, which is essentially a predictive mathematics. It’s a great concept, and someday, I’m sure that’s where our math will take us.

What I haven’t liked about the show is how it tries to show one of the main characters (an assistant to the mathematician) practically thinks in math so that she’s always thinking about prime numbers (a number greater than 1 that’s not the product of two smaller numbers). She keeps repeating large prime numbers as she’s doing other things, which is to give the viewer the impression that she’s so advanced in mathematics that she must keep focusing on prime numbers.

Well, to a person who understands prime numbers, it’s not that impressive. It’s actually reductive. To someone who doesn’t follow math, it’s going to serve its purpose: Making one think that she’s so brilliant that she thinks in primes. But to someone who knows basic mathematics (to the level of primes), it’s like pointing out a very smart person who is somewhat stricken by a compulsive disorder because, to be honest, spouting off prime numbers isn’t really complicated; it’s just repetitive and a somewhat endless process.

Which got me thinking about the many times that Hollywood has tried to represent intelligence to an audience of people who generally aren’t very intelligent. I mean, let’s face it. As much as we’d like to think otherwise, the average television or movie viewer isn’t exactly approaching the higher levels of Mensa. Sure, they might be represented in that demographic, but most media broadcasts are designed to appeal to someone with anywhere from a sixth grade to high school level of intellect. It’s not an insult to viewers, but just a common acceptance of the type of media to which most of us are exposed.

I remember years back when I was reading a book by Robert Heinlein, specifically Number of the Beast, a science fiction novel that uses mathematics to explain the nature of God and spirituality. At the time I read it, I remember thinking to myself that this went way over my head, and there were times where I found myself swimming in numbers that Heinlein was presenting, only half understanding the majority of what I was reading. That book alone represented to me the realization that there are some people who are way smarter than the average person, and quite often those people can find themselves incapable of even communicating a message to those they to whom they wish to connect. Which is kind of funny because most of the rest of Heinlein’s books are accessible and totally understandable. It just happened to be that specific novel that threw me off so much.

Of course I was young back then, but I never did reread it, even after gaining several advanced degrees. Why? You might ask. Well, cause secretly I’ve always suspected that I’d probably still find it difficult to read through that book again.

What this generally told me is that there is a certain talent to sharing information with other people. In communication, we call it accessing, which explains the procedure a doctor must go through when explaining complex procedures to a lay person who is being diagnosed. Delivering such information in complex jargon is never going to help to relay information so that the patient can take the necessary steps to deal with whatever might ail him or her. The doctor generally has to dumb down the language so that everyone is speaking in a language that everyone can easily understand.

So I started to think about other media that has attempted to do this in the past, where they have tried to represent some higher intelligence in a way that the rest of us might understand. And a couple of times they got it very right. And here are a couple of examples.

Close Encounters of the Third Kind: Steven Spielberg’s ground-breaking film was brilliant in how it did this. One of the questions I always seemed to have whenever it came to films about alien civilizations was how would they actually communicate with us. This movie handles this really well by showing that communication would happen through music, which would be a verbal representation of mathematics. By tying the algorithm through computer AI learning the other language, it made for a process that was easy to understand without having to actually learn a language in order to foster further communication to the audience.

Historically, movies and television have taken short-cuts through this process by just having alien races speak the same language as we do, which has never really made much sense. Star Trek attempted to cross this territory by creating a never-seen technology called a Universal Translator that basically gets implanted into your ear and then translates all languages so that you’re always able to communicate with others. A few times they mess this up by having characters actually speak a foreign phrase or two, but for some bizarre reason those phrases don’t end up being translated as well. I never really did understand how that worked (or didn’t).

One of the problems shows and movies have always had is determining how much dumbing down of technology they would do in order to help an audience understand. Star Trek was also famous for creating babble-speak that sounds techno, but doesn’t actually mean anything. It was a process always used to sound technological to a crowd of people who would have no idea what such vocabulary actually meant (usually because it didn’t actually have any translation).

The important question we’re left with is: How complex can you make the technology without losing your audience? Every time I watch a new show, I often wonder how they will handle that question, and often, when the writers have failed miserably, I find myself staring blankly at the screen because I have no idea what’s going on, which makes me question if the fault was mine (lack of knowledge) or theirs (lack of explanation). And sometimes, the answer to that question determines whether or not I will continue watching the show (or movie) further.

Why the Idea of Celebrities on Twitter Drives Me Nuts (and why it should do it to you, too)

News, Politics, Relationships, Social Networking, Technology, Writing, , , , , , , , , , , ,

For those who don’t know it, I have a Twitter presence (@duanegundrum). It’s not extremely popular, and I’m lucky if I get a “like” here or there. Mostly, it’s me ranting or making jokes, and no one in the world knowing the difference. As a writer, I have about 5,000 followers. I follow about 500 people. Not great, but not bad either.

At the same time, someone like Kim Kardassian has 54 million followers. She only follows 104 people. Compare that to the most popular writer in the world, Stephen King, who has 3.48 million followers (and follows 63 people). If you go through the lists of really famous people, they tend to have millions of followers and really don’t follow anyone else. In case you haven’t figured it out, they use Twitter as a megaphone, not a tool to communicate with their followers.

When Twitter came about, the idea was that it would be a great place for celebrities to communicate with their fans. But instead of actually “communicate”, they pontificate and there’s little communication that takes place. To make sense of that, you have to understand what communication means to begin with.

Communication, as explained by professors today, involves information exchange between at least two entities. But what’s important about that model is that it’s not just one side speaking to a listener. It’s an exchange of information, so that the receiver then becomes the transmitter and the process continues until the channel is finally closed. In other words, a telephone is used for communicating; a television is not.

When I got involved in Twitter in the early days, I had about 25 followers. They were mainly friends of mine. Over the years, fans and acquaintances joined those numbers, and now I have about 5k, which is a larger number than most people who aren’t straight out celebrities. But part of the “drug” of social media is the desire to constantly improve those numbers so that more people are listening to you or (in my case) having a conversation with you.

There are few people on Twitter I’ve come across who are actual convervationalists. They write stuff, and they respond to stuff. Generally, they have a lot of people who they follow. Others tend to have fewer people they follow but they respond quite often to people who respond to them (which is actually a pretty healthy conversation). George Takei (of Star Trek fame) is one I’d consider in this category (@GeorgeTakei, 2.44 million followers and follows 643 people).

This has often left me wondering how to break into this category of actually making my voice heard. And then I reached a crappy conclusion as an event occurred that I didn’t even realize was happening to me.

I often respond to celebrity posts that are of interest to me, specifically anything that is communication-related, political, or involves writing topics. One pretty famous celebrity (known for his role as one of the current crop of superheroes) posted something about media, and I responded with a Twitter message, basically pointing out how certain messages are put forth by media outlets by using specific phrases, like “some people say”, which is a common vernacular of “Fox News”, brought up often by Jon Stewart of the Daily Show during his years heading that show. The celebrity responded with something like “that’s like what they do on Fox News”, as if it was a new insight. That response received no small number of “likes” from his fan base.

So, since then, I’ve been receiving nonstop “like” notifications of his response while not a single one of them has actually come across from my actual post, meaning that the likes weren’t for the idea but for the fact that someone famous repeated it after me. It’s like the old infamous adage in the science community of how a great idea is irrelevant; communicating it, however, is what’s more important.

So, for all of you out there trying to get your voices heard, this is somewhat of a sobering thought. You can have the greatest ideas and insights that have ever existed, but if you don’t have a megaphone to let anyone know, your idea will never be heard. McLuhan’s idea of “the medium is the message” couldn’t be more significant than today because it may be the only way you will ever be heard. And with all of the noise of Kardassians and reality star driven, your chance of being heard is only going to get that much harder.

 

That Moment When You Realize the Customer Service Rep Doesn’t Really Want to Talk to You

Business, , , , , ,

I was in a gas station today, buying some milk. I’ve been in this gas station so many times before that I’d forgotten when I didn’t used to go to this little convenience store. Anyway, the cashiers are generally tolerable, meaning that they say hi and that’s generally about it. But they don’t act rude or anything like that. So it’s just one of those normal places that you shop where you wouldn’t consider it to be the best place in the world to shop.

Anyway, when I went to the cooler to get some milk, I happened to notice that the milk was all “Meijer” brand. I was kind of surprised by that because I tend to buy most of my milk at Meijer and didn’t expect a gas station to stock it as well. Well, much to my surprise, right then and there I discovered that the gas station I’ve been frequenting for years is actually a Meijer gas station, although it isn’t as marked as some of the other ones you see in town. So I was kind of surprised by this and started a conversation of that nature with the clerk.

What I experienced was one of those moments where you realize the person you’re talking to wants to do anything but actually talk to you. A few seconds into the “conversation” I was actually feeling kind of stupid, realizing that I wasted a lot of energy trying to engage this woman in conversation and only got the most brush off of a talk I’ve ever had. It wasn’t like I was asking for a date. Strangely enough, I walked away from that store thinking, wow, I don’t ever want to go back to that convenience store again.

I hadn’t really given a situation like this much thought over the years because most of my interactions with people tend to be quite positive. I’m a sociable kind of guy who likes to talk to people, and as a result, I find a lot of people who are quite conversation in return. But this was the first time in a very long time that I ever came up to someone who I really felt wanted to be in any place but a place where I happened to be standing in front of her.

At least I got my milk. But I’m not sure I’d want to get it from that place again.

The problem of being asked questions that no one wants an answer to

Business, Education, , ,

Last week, I received an email from two separate sources at the school where I teach. The first one was informing me that I would be charged for parking, and it would be coming out of my bi-weekly pay. It also stated to inform them if I was no longer working on campus, as that didn’t require a charge for parking. The same day, I received an email from another entity asking me pretty much the same thing.

So, I responded to both of them at separate times, indicating that I was teaching ON campus, BUT I didn’t utilize their parking because I worked down the street from school, which meant that I was walking there every day and haven’t used parking since I started working there years ago. In other words, each year they’ve been charging me for parking that I don’t actually use. And never will.

Their response: None. Last week, I was charged for parking.

Does anyone else find this a little annoying?

This falls into what I like to call false communication, meaning that someone addresses you with a conversation but isn’t really interested in the response. What was really going on here was that the administrators of my school were informing me that they were going to be charging me for parking, and it was pretty much a foregone conclusion that they were going to do it regardless of what I said or did.

This is one of the problems a lot of businesses have. A great example of this was the debacle that Netflix went through a few years ago when they tried to raise their prices but did it as if they were offering a “service”. The service they were offering was one that no one wanted, so when people responded that this was a bad idea, they went ahead and did it any way. So, the result was that a lot of people left Netflix and never came back. No amount of cajoling or explaining “this is what we meant to say or do” made a difference. Because they lost their customers by basically telling them one thing, being adamant about it, and then going ahead and doing regardless of the feedback from customers.

And that’s the problem right there. When you ask for feedback from customers, you acctually need to do something about responding to it. If you say, I want to hear from people about our services, don’t be surprised when they respond with negative information. If your goal is to get only good responses, you’re basically wasting the opportunity of asking for information in the first place.

I’ve worked at a few places that have this faulty philosophy where they basically only want to put forth a positive image, so they suppress anything that sounds negative. An example is a human resources department I worked for that used to constantly say “Our company is the number one company in our area and people want to work here.” They say this even though their turn-over is massive, and they basically can’t hire people to remain even in the industry in which they are a pominent player. What has happened is that they kept telling this lie to themselves to the point of where actual employees used to joke with each other by insulting the company and stating “Yeah, this is the place where employees really want to work.” When your boast becomes a sarcastic retort, you’re obviously doing something wrong.

I once worked for a company that kept being hit by national scores on bad customer service. Therefore, management decided that it would educate staff on customer service so they could raise these scores. As I listened to executives explain how they would begin training the staff in customer service, the one thought going through my mind was “you know, if the customer service of the staff teaching customer service is atrocious, how do you expect to raise those scores?” And that was a huge concern. I’d listen to one supervisor talk about how staff was going to work hard to increase those customer service scores, and I’d look around the room at people who weren’t happy to be there in the meeting in the first place. And you’d wonder, do they even realize there’s a problem much bigger than customer service ratings on forms from people outside the organization?

And that’s the other problem. As long as people are short sighted enough to not realize the problems are inherent within the system itself, they’re never going to solve the problem.

I go back to my school and think, if they only knew that their lack of communication is hurting them, they might actually do something about improving it. But even if I said something, they’d most likely see me as an outlier and continue doing what they do, because up until now, nothing has caused them to think they’re doing anything wrong. Until people are affected and their illusions of security are threatened, they have no reason to make changes.

And thus, we get charged for parking even when we don’t need…or want…it.

There’s a difference between giving information and asking for money

Business, Education, , , , , , ,

Now, if SHE emailed and asked for my phone number....
Now, if SHE emailed and asked for my phone number….

I received an email from the place where I received one of my bachelor’s degrees. Apparently, according to the email, students from that school have been trying to get a hold of me to tell me about campus activities, important events and to inform me of all the great things that other alumni are doing to support the institution. Having received numerous contacts from this university over the years, what they’re really telling me is that students from this school have been trying to get in touch with me to beg me for money for the university. Simple as that.

So, this alumni organization would really appreciate it if I would update their records with my new phone number so they can get right on that “informing me of things I’m missing out on”.

Look, I don’t mind that a university needs lots of money to pay its professors and cultural studies programs to explain why fish fall in love, but I’m not a spigot of revenue that a university can rely upon to help pay its Board of Directors, or to provide fuel to their limousines they use to drive to their private hanger at the airport.

If I was extremely interested in continuing to provide kickbacks to the executives from my university, I would have contacted them personally so that they would not have had to hunt me down with some undergraduate (or graduate) on a stipend or grant-writing scholarship.

I think what bothers me the most is the dishonesty in the email, in that they’re pretending to be doing me service that somehow gets provided by me giving them my phone number. The reality of the situation is that any emails they send me completely keeps me up to date on what’s going on with the alumni of that university, meaning that a phone call from some undergraduate isn’t going to provide me with more information than I already have. But what I have learned (from a graduate school, not from that school itself) is that foot in the door processes allow you to gain so much more if you can get someone to give up just an inch on ground. In other words, if I am willing to give my phone number, I’m more likely to donate money the next time someone calls because I already “agreed” to provide my phone number first.

So, I’ll pass on this “great” opportunity.

Yahoo CEOs Lying Proves Yet Again That Rules Only Apply to Those of Us Without Power

Business, Education, , , , , , , , , , ,

So, it turns out that the CEO of Yahoo made up information about his college credentials, claiming to have a degree in computer science rather than in something totally unrelated to computer science. In most cases, that wouldn’t be a big deal, but when you’re applying to be the CEO of a large computer organization, that might be somewhat important.  I know that whenever I submit an application for a job that needs a BA in communication and I have a MA in communication, I get turned down because I don’t meet their qualifications. No, I’m not kidding about this. It happens ALL OF THE TIME to me. So I could understand why Daniel Loeb, who runs the Third Point hedge fund (which has a stake in Yahoo’s ownership)  might be a bit miffed at CEO Scott Thompson.

The funny thing is: If this was me, I’d have been fired the second someone hinted that I made up my credentials. Someone from HR would have shown up with an empty box, had security have me clean out my cubicle, and I’d be lucky if the bus driver gave me a ride back to the parking lot where my car is parked. But does this happen to CEO Scott Thompson? No, instead he apologized to investors for misleading them, and Yahoo has gone suddenly silent about any possibility of him leaving the organization. So, as of today, there’s been no move to remove him from his position. He’s still the CEO, calling all the shots.

What kind of message does this send to the rest of the population? If you’re not the CEO, fuck you. Yeah, that’s the message. Sorry for the language. I just couldn’t find an easier way to say that if you’re not the CEO, you don’t amount to anything and you get absolutely no respect whatsoever.

None. Zip. Nada.

So, tomorrow, I think I’m going to apply to Yahoo to be their next CEO. I figure I’ll use my seven separate degrees in computer science to get in the door. After all, I graduated from Harvard, West Point, Western Michigan, MIT, Dartmouth, CalTech, University of the Pacific, Stanford and some other elite university I still haven’t figured out how to spell yet. Believe it or not, a couple of those are actually true, but because honesty doesn’t mean crap any more, I’m not revealing which ones.

What’s with all of the Spam Comments on WordPress Blogs?

Business, Social Networking, Writing, , , , ,

Sometiimes you have to back up your words

For those of you who are reading this through an RSS reader or because it was imported from the original blog, you might not understand the concept of this post, but it’s getting to the point where I really have to say something. I have a WordPress-themed blog, where I have taken a great deal of work to configure the blog itself. It’s not your average thrown together blog, mainly because that’s how I designed it. But one of the things I’ve noticed is that no matter what I do, I can’t stop from getting hundreds of spam messages a day. And they’re ridiculous, too. I have yet to figure out WHY, and it drives me freaking nuts.

I get comments like this: “You’re definitely on the right track with this issue, and I read this blog every day because not too many people can deal with an issue like this one like you do.” Now, on the surface, you’d think, wow, someone reads my blog and agrees with me. But they don’t. They don’t read my blog, AND they don’t agree with me. Instead, they somehow spider into my blog and send random shitty comments that are generic in nature, meaning absolutely nothing whatsoever. Which causes me to have to go through and delete HUNDREDS of comments a day that are all stupid, ridiculous, and a waste of time.

Another one: “I love your WordPress theme for your blog. Did you do it yourself? Can you give me some hints on how to design my own?” In the beginning, when I received the first of 300 of these, I actually believed this was a sincere question from someone. But again, you have to focus on the generic level of the comment to realize this person is sending out these questions to EVERYONE who has a WordPress themed blog. Why they do it? I don’t know. They’re probably selling some stupid piece of shit spam thing that no one is EVER going to buy, but they’re convinced if they keep spamming people with their garbage, they will eventually get someone so stupid to respond that that person will also be anxious to give them money for ridiculous crap. Or maybe they’re trying to hack systems. I don’t know. I don’t really care. I just wish they’d stop.

Now, I’ll add this as well. Every time I make a comment like this, someone thinks he or she is inventive and sends me a generic response as a joke. Well, please don’t. It gets deleted with the rest of them because if it sounds remotely like one of these comments, I go at warp speed and delete them all. Which means, if you thought you were being clever, no one will ever know. I don’t say this to sound mean or uncaring; it’s just you don’t realize the magnitude of this problem. It is so out of control that I devote zero time to dealing with it as humor.

The problem with this is that I am pretty sure there are actually people who do comment on my posts and actually read what I have to say. This makes it that much harder to connect with them, and I really do want to connect with the people who read what I have to write. So, it would not surprise me if real comments are being thrown into my spam filter and deleted with the hundreds of others per day. I wish that wouldn’t happen, but what can I do?

Anyway, back to what I’ve tried saying before. If you’re really interested in communicating with me, PLEASE, and I emphasize PLEASE, make your comment have relevance to the particular post you’re responding to. Avoid being generic. If I post about Smallville, please talk about Smallville in your comment. If it’s about writing, please respond about something that has something to do with the topic of writing I was discussing. THAT will get a conversation going, and I’d LOVE to talk to you. It’s almost to the point where I’m thinking of just removing the comment feature completely because of how useless it’s been so far and how much spam I have to filter out of it on a daily basis.

What is the Future of Government in a Twitter/Facebook World?

Economics, Politics, Social Networking, , , , , , , , , , , , , , , ,

We keep hearing stories of how governments are being toppled by people armed with Twitter and Facebook accounts. While these accounts keep forgetting to point out that you need more than Twitter or Facebook to topple an oppressive government, what we should take from these examples (like Egypt, Tunisia, currently Libya and possibly a future Iran) is that revolutionary movements have been assisted by these social networking technologies. And that’s no small deal.

What doesn’t get addressed is something I find even scarier, but seems to be completely off the radar (or gps) of everyone involving this issue. What these technologies definitely do is provide immediate access to higher up entities than have ever been experienced before. What do I mean? In the olden days, a king communicated with his people by throwing up broadsheets that people would read by wandering out into the village square where they were posted. If they were lucky, a town crier would yell out the messages to people as well, which mainly assisted a population that was generally illiterate. As education has emerged and moved from the upper class to the middle class and now finally to all of the classes, people are capable of reading their own messages, so that town cryer is no longer necessary. And because technology has emerged alongside this development, people are now able to receive instanteous communication from higher-ups. This was the paradigm that brought us up and through the 19th and 20th centuries

But Facebook and Twitter also do something else that 19th and 20th century technology did not allow. Instead of just reading messages from leaders, we now have the innate ability to communicate BACK to our leaders. Add email to the mix, and our ability to actually speak to a previously untouchable leader has completely evolved into something kings and queens never imagined (and certainly never wanted). Today, we are moving from a receptive community to a community that is able to push rather than just receive.

What are the implications of this? Well, for one, it means that our need to rely on government is quickly diminishing. In the old days, we had government developed for us because basically we weren’t smart enough to maintain affairs on our own. That’s not the case today. In an enlightened society, or one that may soon be one, the need for government is minimized, which means that those people who have gained access to the halls of power are now seen as oppressive entities rather than those who serve the public good. Right now, we have a debate going on between Congress and the President of the United States as to whether or not government is even necessary (they’re thinking of shutting it down because they can’t pay their bills). What no one is addressing is the reason why this is happening. Those who advocate big government are pretty much behind the idea of needing government to take care of every need and desire, and I’d argue they’re not wrong in that a lot of people DO need government, but there is another segment of society that is slowly divorcing itself from the constraints of government, and unknown to a lot of average people, a whole bunch of them were actually elected to national office. We call them the “Tea Party”, and even though progressives use them as the butts of their jokes. a real movement is taking place right now in this country that should be seen as very dangerous to the natural order. If you want to understand why a lot of Republicans believe that government should be shut down, perhaps people should actually listen to the Tea Party instead of just making up jokes about them and figure no one takes them seriously.

Personally, I think the message that is being put out by the Tea Party is premature, in that I don’t believe the country has moved to that level of sophistication yet. Yes, believe it or not, I actually see their arguments as highly sophisticated; unfortunately, the ones receiving the majority of attention are the most unsophisticated ones imaginable, which is ironic just on that level alone. Only about 70 of them are in power right now, and that’s nowhere near enough of them to make the impact they want to make, so all they’re capable of doing right now is disrupting government, rather than shutting it down.

But what should be seen is the longer term implications from ideas that they do espouse. Our Twitter and Facebook technologies have actually developed movements that coincide with this attitude of the people believing themselves to be superior to government. Granted, another irony is present as well, as most of the Tea Party thinkers are usually way behind the learning curve when it comes to emerging technology, but that’s really for criticism and derision more than an argument. What we should be focused on is that that these types of movements (the usage of technology in its ability to supplant government rather than supplement it) tend to grow, not go away.

My more important question is the one that fronts this entire essay: What is the future of government in a Twitter/Facebook world? In other words, if we finally reach a point where people feel they are on the same level as government, rather than recipients of messages from government only, do we present a new paradigm for the future? Essentially, does this equal status present a situation where people can finally rise above government, believing themselves to be superior, and thus, believe government should be eliminated, or at least changed drastically to reflect the submission of government to the people, as was originally intended by the Founding Fathers? Or do we end up becoming the enemy of government, which will hold onto its last grip of power until finally removed by those who have deemed it no longer worthy?

Personally, I don’t think anyone is thinking this way yet. That’s okay. Rome wasn’t built in a day. Although it was destroyed in one.

Twitter: The Technology Everyone Uses Yet So Many People Hate

Business, Social Networking, Television, Writing, , , , , , , , , , , , , , , , ,

Recently, I’ve gotten into the whole Twitter thing. Before that, I was strictly a blog guy who swore he would never really get into Twitter. But a few years back, I opened up a Twitter account because I’ve always been one of those “well, everyone else is doing it, so I should, too” kind of guys. Like most people who join Twitter, I followed a few people, waited for the throngs to follow me, realized no one was going to follow me and then just stopped using it. I figured, like so many other people do, that it obviously doesn’t work because it wasn’t working for me.

Yet, since then, a few nations, including Egypt, collapsed because of the use of Twitter. No matter how I tried to ignore the story, it was HUGE, and the fact that this strange technology was used to bring down a powerful dictator really was hard to pretend it wasn’t this massively large elephant in the corner, practically taking up the whole room. So, recently, I decided I would go back into the technology to see if maybe I might have been missing something.

What I have discovered is that there’s a lot of very interesting information that gets shared on Twitter, but you have to be patient to realize it. If you go into the game with the thought that you’re going to get instant satisfaction or quick results, you don’t understand Twitter. And I didn’t understand it. Now that I’ve started to follow a bunch of people, I’m starting to realize that it’s a pretty interesting way to view the world. Therefore, I’ve decided to give some advice to those of you who may be thinking about getting into it yourself.

1. Follow people you are really interested in knowing more about. This is really important because one of the mistakes I was making was trying to “sell” me and then getting people to start following me. It rarely happens. It actually looks desperate, and who wants to follow someone who is the equivalent of the loser in a bar trying to pick up on anything that walks in? No one does. However, what I did start to discover is that because I’m a writer, and I’m interested in all things writing, I’m going to find a lot of interesting people to follow who actually might have useful information. You also quickly discover who is just there to use it as a marketing tool and who is there to use it as a communication vehicle. Some writing Twitterers I followed, like Publisher’s Weekly, have interesting information they share with their followers. Others, which I won’t name cause this isn’t really a “diss” kind of article, weren’t all that helpful and turned out to be really annoying more than anything else. The hardest thing I found myself having to do was unfollow someone, but sometimes, you need to just because the amount of spam that someone clutters up your channel with can be overwhelming, especially when it’s not helpful.

2. Some people are on Twitter because their egos need to be checked. A lot of celebrity Twitterers are like that, and it’s unfortunate. But it also tells you a little more about them and lets you realize that you’re probably better off avoiding them. One person I started following in the beginning was Felicia Day, who is the creator of the series The Guild. She doesn’t Twit that often, but when she does, it’s usually interesting and worth following. About half of what she has to say is interesting. Mindy Kaling, however, who is the girl who plays the Indian girl on The Office, I thought would be interesting and funny to follow. Personally, she’s not. I found her attempts at humor to be really attempts to try too hard to be cool, and pretty soon I’m probably going to unfollow her. An interesting celebrity I’ve been following has been Wil Wheaton, who is the man who played Wesley Crusher on Star Trek: The Next Generation. I haven’t come to a decision on him so far, as I’m suspecting he’s still looking for validation, as I noticed when some of the senior members of the Star Trek franchise were twittering and left him out, and he actually made a bit of an appeal last night, practically begging for attention. He’s an interesting case because he tends to float between a Felicia Day (interesting to follow) and Mindy Kaling (not worth the time). So the jury’s still out on him. However, it should be pointed out that if you’re hoping to be followed by a celebrity, or even have one actually pay attention to anything you write in response, it rarely happens. I used some of my best funny material in responses to Felicia Day, and I was pretty much ignored, which is probably no different than it would have been had I met her in public. Unfortunately, the lowly among us remain lowly.

3. If your goal is lots of marketing potential, then yes Twitter is a great tool to use, but you’re going to have to put in a lot of work and a lot of time before it ever pays off. If you spam your messages into the channel, people will dump you in a heartbeat, which means you have to use the technology to actually communicate. And like most avenues of communication, if you’re only projecting and not listening, people stop listening to you. Granted, the celebrities still get attention because they’re celebrities, but the average person, like me, is only really going to get attention as long as he has something interesting to say. So if you’re just there to build followers, you’re going to have a hard time unless you can provide something interesting to say. I started off with very few followers, and slowly, I’m building a bit of a following, but I’m not fooling myself into believing I’ve somehow tapped into the Duane-amaniacs. Therefore, I have to make sure that what I have to say is as interesting to me as it is to them, kind of like regular writing is. People avoid spam and really want something interesting to read. Otherwise, why follow you?

4. The social implications of Twitter are huge and have already proven themselves to be excellent. Like Egypt discovered, Twitter gives the average person a voice he or she might never have had before. When people were looking for information about Egypt and the revolution, well, that was an audience just waiting to hear what had to be said. Twitter was perfect for that. What happens to that Twitter audience now is probably even more interesting, but I doubt too many people will study that as researchers always look for that pivotal event, not the continued ramifications of a pivotal event that has run through its play in the media.

5. The complainers and the critics. There was an interesting article today on CNN’s site about the 5 ways Twitter changed how we communicate. What was even more interesting were the comments from the readers. Most of them were from what I like to call the old grandfather who lives in the house that no kid likes to go near, constantly yelling, “damn kids, get off my lawn!” Rather than read the article and be interested in the new technology, the haters showed up and posted responses like Shawn777: “Twitter? I don’t even use that crap” and Guest119 ‘s “200 years from now, provided humanity doesn’t blow itself up with nukes, Twitter will not even be a footnote in tech history.” My personal spin on this is that the majority of the complainers are people who tried it out on a weekend, didn’t get a million followers and then figured it was a dead technology.

6. What is the future of Twitter? Who knows? Certainly not me. I’m pretty late getting on the bandwagon as it is anyway. I do know that somewhere down the line another technology will replace it and be the next “in” thing. I’ll probably be late for that one, too. But right now, Twitter is serving as an interesting way to communicate, and as a writer and a communications professor, it’s hard for me to continue to ignore it.

For the record, if interested, follow me on twitter at DuaneGundrum.