I was at the Apple Store again today, looking at buying an Ipad 2 for my cartooning work, and when I arrived, I was told that I could sit outside of the store in a line when someone from the store would come out and inform me if I would be allowed to buy one of their Ipads. Having been trying to buy one for a few weeks now and not really interested in waiting 3 weeks for an online version of one (I like to see what I’m buying before I actually buy it and don’t trust large equipment through the mail yet). After waiting for awhile, one of the “geniuses” (yes, they call themselves that) came out and informed me that I was not worthy enough to buy an Ipad 2 today. So I was sent home without one, but told that I could come back the next morning and ask for permission to be sent away again.
So, later on today, I was at Costco, and I happened to see that they finally got in the Motorola Xoom wifi tablets for $589. So I bought one. Didn’t want 3G, so this was exactly what I wanted.
Got it home, and it worked just great right out of the box.
Now, having said that, there are some complications that are kind of frustrating with the thing. Google is the overarching mind behind this tablet, and you can never really get around that, but what was annoying was that it was very difficult to figure out what I could run on the thing and what wouldn’t run on it. So, basically, I had to keep downloading apps, try it out, and then delete it because while it might work with a phone, a LOT of them didn’t work for the 3G. What was really annoying was finding something that could play WMV files. Finally, I got one that sort of works. To be honest, I would have been happy to have actually found iTunes for Android, but their app store was so confusing that to this day I don’t know how to get the actual music player that comes with the device to actually play any other music than the samples that came on the Xoom. I have libraries of my own music, and I gave up after some time trying to figure out how to get to play it.
So I went and looked for an imaging program, finding a couple of them that seemed okay, but didn’t really seem exactly what I wanted. So that’s going to be something that will take time.
Even though it runs everything Google, couldn’t figure out how to actually get the Google Bookstore to work, even though there’s an app on the main screen for doing just that. It just says it’s not installed. Kinda fubar, if you ask me. So I ended up installing Kindle for Android, and well, screw Google and their stupid store.
So, so far I’m not all that impressed with the Xoom. It will probably do a lot of the things I need it to do, like check email, and eventually I’ll have a program for creating my cartoons/comics and then importing them to my computer. And I’m sure there are a bunch of other things that I’ll be able to do with it as well because it does seem pretty cool with what I’ve been able to ascertain from it so far. Again, it’s not the end all of devices, but it sure beats waiting for the gods of Apples to bestow upon me the right to buy one of their pieces of walled garden shit.
Believe it or not, this isn’t a rant against the Ipad 2, or even for it. It’s a rant against everyone who keeps trying to “beat” the Ipad with their crappy knock offs. Let me explain.
The Xoom. Okay, this should be the best thing since sliced bread to beat the Ipad. It’s an Android tablet. But what’s the first thing they do? They overprice it. Where they could have sold a gazillion of them, they decided they had to make as much money on each one, so now it’s just a slight alternative, which most people will look at and say, “well, no thanks. An Ipad is still a bit cheaper and a better product.” And it is.
Then there came Samsung. Their Galaxy tab seemed like it would be the thing to really do it. It even advertised at a pretty nice competing price. But what does Samsung do? Rather than just let the thing speak for itself, they do the next worst thing. They speak for it, and pretend it’s speaking for itself. What am I talking about? Samsung decided that they would post a lot of on the street interviews about their tablet, but they’re not really on the street people who are who they claim to be. They’re ALL actors, paid by Samsung to say exactly what Samsung wants you to hear.
Now, everyone is laughing at Samsung, and the Galaxy tab is a joke on itself. Great job, Samsung. And I was actually pulling for you until this crap.
Yesterday, Apple did its big announcement of the Ipad 2. Basically, after all is said and done, it’s the original iPad with a few extra bells and whistles. Or the same bells and whistles, but they made the bells chime longer and the whistles a little louder. What was probably more interesting was the fact that Apple is so paranoid about the people that will be replacing Steve Jobs when he retires/dies that they brought Jobs out of sick leave to make his usual announcement. This does not bode well for the future of Apple if they can’t even let the man rest long enough and let his successors actually try to succeed.
Having said all of that, I thought I would then address the Ipad 2 itself. Without getting into the details of the device, like it has the whole camera thing, supposedly a better screen (that might not be immediately available) and, well, nothing else that makes me want to go out and buy one. What is significant about the Ipad itself is that nothing announced so far has me anxious to want to go out and buy one. Yeah, I’ve been in Best Buy a few times where I’ve played with one to see how cool it is, but after I’m done playing with it, I realize that it doesn’t do anything that I don’t already have covered. And unlike my iPhone, it doesn’t combine enough OTHER things that I might want to add it to my toys to replace stuff that has become too encompassing.
And that is definitely the problem of the Ipad. There’s nothing about it that causes me to think it’s worth buying an actual tablet computer. And that’s the problem that Apple is facing in the long haul. Right now, it owns the tablet market, but it is still trying to build a “need” rather than a curiosity for that market. In olden days, when every house has an oven, there was this new device called the microwave oven. And it took a lot of convincing to “convince” housewives that they needed the gadget because an oven was capable of doing everything the new device could do. However, a media campaign that could have riveled the attack at D-Day managed to convince the average American that it was now a need, not a curiosity, or something for the rich only.
That is what the tablet still has to do, and it’s not succeeding. Sure, Apple is selling a lot, but Apple sells a lot of a lot of things that don’t become household givens. Until tablet companies do something that convinces the average person, like me, that we should want and need one of these gadgets, most of us are going to be sitting on the sidelines laughing at the people who bought one but still have no major need for one.
That is the press conference that Apple needs to succeed at. So far, they haven’t done it. As a matter of fact, Apple has recently done everything possible to destroy its own little niche market by trying to own that market completely through draconian rules and charges that benefit Apple only, cutting out other companies from investing in the Apple dynasty. As long as that keeps happening, you’re going to have a lot of people thinking, well maybe I don’t need the Apple one, so they’ll look at the other companies and then suddenly realize they don’t need a tablet at all. So far, the tablet hasn’t been the success that spin doctors really want you to think it is. The majority of Americans haven’t bought into it. A lot of people have, but a lot of people doesn’t translate to market saturation or even market itemization. It’s a gimmick right now, and as long as it remains in that category, it’s going to stay a gimmick.
Now, I know there are people reading this who are thinking, “hey, I bought one and I love it.” That’s fine, but you’re the outliers right now who Apple and tablet companies want to use to convince everyone else that their product is relevant. So, you need to start doing that and earning your pay you’re not receiving from a company that wants to get as much money out of you as possible by limiting your options in getting the best bang from your product. So do their dirty work for them. That’s kind of how the game works. For them. Be the tool they need you to be.
1. The Assassination Attempt in Arizona. Okay, there’s really no way of walking around this topic without having to address it head-on. It’s pretty much the main story of what’s going on in the country, and like most current events, it’s yet another one of those that seems to be so out of context practically everywhere it gets reported. What everyone can agree on is that it was a tragic event, and most of us wish such a thing had never happened. However, I suspect that it’s only been a matter of time because there are a lot of crazy people out there, and if John Lennon’s death wasn’t a warning decades ago, we really should have been paying a lot more attention.
You see, there are a lot of people who are not playing with a full deck out there. We run across them each and every day. If you live in a big city, you can’t step over enough of them without running into another. Some are homeless, who stand on the street corners and do all sorts of bizarre behavioral activities, like yell at you, try to pee on you, beg from you, and pretty much anything else you can and cannot imagine. We had to be nuts ourselves if we honestly thought that they’d stick to their little corners and not start to bother the rest of us. I teach at a community college, and in the years that I’ve been teaching, you run across a lot of people who sometimes don’t seem like they’re all there. And you get really worried and concerned. But for the most part, no one really cares, because as long as it doesn’t affect them, why should they care?
The event turned into a bit of a surreal experience when suddenly people thought it was supposed to be a wake-up moment for the problems that have been occurring in our society. There’s a lot of anger and hate speech going back and forth between the different sides of the political spectrum, and for some bizarre reason people actually thought that this event might lead people to talk about these problems and do something about it. Not going to happen because no one wants to admit there’s anything wrong. Well, at least not with themselves. They’ll point fingers and say something’s wrong with YOU or someone else, but never with themselves. But that’s been the problem from the start, and as long as we’re never going to engage that, we’re never going to change the hostile discourse happening in this country.
Sure, it’s easy to blame Sarah Palin, Glenn Beck or (pick any politician or pundit), but the odds of actually opening up a real dialogue so that people actually listen to each other is practically impossible. It’s a nice pipe dream, but pipe dreams are just that. Dreams.
2. Verizon is Getting an Iphone. Good for them. I had one with AT&T and I’ve been very upset with AT&T and Apple for awhile now because of the fact that I can’t stop people from calling me, especially when they’re people I don’t want calling me. Neither Apple nor AT&T were very helpful here. So I left and joined Sprint, adding on a Samsung Epic phone instead. Pretty happy with it. Be happier if it had a battery life like the iPhone, but you take what you can get. Now that Verizon has an iPhone, I don’t really care. It’s still a phone from Apple, and Apple requires that it maintain control over its walled garden. Not a selling point for me.
3. Golden voice Ted Williams. I saw this coming a million miles away. The media jumped on this rags to riches to rags to riches story and thought he was the next best thing to sliced butter. Well, I kept wondering, “when is the other shoe going to drop” meaning when is the media going to turn against him? Well, now he’s kind of gone of the deep end because of personal problems, which no one could have ever expected would happen with a guy who has been living on the streets after throwing away his previous life. I mean, who would have thought something like that could happen? Anyway, sarcasm aside, he’s now heading to rehab and was arrested in Los Angeles. We’ll see how this story plays out, but I’m not expecting a lot of happy endings.
4. Unemployment has gone up again. Of course it has. And last month, it went down. The month before, I think it went up. We need to stop reporting these numbers and then providing commentary after it. Each time they do it, some pundit makes an argument that fits his world view of what he thinks should happen, rather than what is really happening. We’re in a recession right now. The market is going to be flying all over the place on a month to month basis. Stop trying to figure out long term strategies based off of short term notifications. It never works. Which brings me to my next one:
5. The Stock Market Fluxuates. Yes, it does. But one thing that needs to be constantly brought up, and it never is, is that the stock market really has very little connection to what’s really going on. It’s the Las Vegas for rich people. People buy based on speculation, and they think they have an idea of how the market is going to change in the short term. NONE OF THESE FIGURES has anything to do with what’s really going on. Companies are selling products, people are working for these companies and get paid whatever wage they normally get paid, and then some people buy some of these products. But because the stock market price of a company went up or down does not always reflect what’s going on in the real world of that particular company. Quite often, these fluxuations come because some executive did something stupid, like embezzled money, or had dinner with a celebrity. If the stock market goes south over the span of a week, it may not really mean anything to the real world as an implication. It may just mean a whole bunch of people panicked because they stopped living in the real world and see the market as the real world. Man, I hate the stock market.
6. Middle East Talks Aren’t Going Well. They never are. The two sides of that conflict are probably NEVER going to get along. Each new administration comes to the table convinced it’s going to make a difference but rarely ever does. That’s because the two sides hate each other. They have no incentive to be friendly to each other. Each side wants the other dead. That’s their international policy towards the other side. And it’s been that way for so long now that generations of their people grow up hating people they may never have met. If you want to fix the problems there, you have to do it generationally, and you have to do it by a completely different set of characteristics than our current process of diplomacy allows. Tit for tat and carrot diplomacy does not work on countries that live their entire lives to kill each other as their one foundational value. I could go at length on what would work, but NO ONE CARES OR LISTENS, so I’m going to stop caring, too.
7. Tablets Are the New In Thing. I’ve said this before, but it requires repeating. Tablets aren’t new. When the iPad was announced, suddenly a whole bunch of people who never wanted a tablet suddenly thought they needed one. We were like Eskimos being told we needed freezers and refrigerators by Don Draper and whatever fictional agency he might be working at. But shortly before this announcement, tablets were already out there trying to get us to buy them. And we didn’t. Why not? Because we didn’t need them, and they seemed kind of stupid to have. Well, now we all need them because Don Draper Steve Jobs told us we needed one. So now every other company under the sun is now releasing their tablet computer to compete with the Ipad. And I won’t be surprised if we start buying them this time around. We’re such sheep.
8. Myspace laid off half its staff. So what? Myspace has been irrelevant for years now. It used to be the “in” thing, and then Facebook came along and turned Myspace into an ugly sister of the hot cheerleader. Ever since Facebook, Myspace has been struggling to appear relevant. But its not. There’s nothing about Myspace that causes people to care. When it was told to sit at the kiddie table of technology, they tried to appear relevant again by pretending that it was the place to go for music. But Facebook was already there doing that, so Myspace continued to become even more irrelevant. At one point, I thought I might use it to hype my writing, but then realized that they were really only interested in doing so if I was already big time famous, which I wasn’t. So it wasn’t useful to me. And then I figured that if I was already big time famous, I probably wouldn’t need them. I’d just have a million facebook friends instead. Then, add to the mix that no one seems to be using Myspace anymore, and you realize why it’s probably going to be sold one of these days to someone like Murdoch who keeps buying up properties that are already irrelvant and trying to somehow make it seem like he bought a very relevant purchase.
9. Seth Rogen is Upset About the Hate Towards his Green Hornet Movie. So what? It’s a movie, not anything relevant. Make a really good movie that causes people to take notice, and maybe it won’t get the hate. Just saying. Then again, no one’s actually seen the movie, so perhaps the condemnations are a bit early.
10. Two of my novels are now on Kindle and the Nook. Innocent Until Proven Guilty, my first novel, is available on the Kindle. Thompson’s Bounty, which is a science fiction, time-travel novel I wrote involving pirates, is available on the Barnes and Noble Nook, and it is available on the Kindle as well. I would not be very upset if you chose to read my novels. Really.
11. The people of Haiti still seem to be suffering, even though most of the world has left this area because it’s not a photo op any more. Just saying. Some people gave up on it because they don’t like how the Haitians are continuing to follow corrupt leaders who continue to cheat them out of international aid. Some people gave up on it because they only have the capacity to handle concern for a certain amount of time (usually the time between football season and American Idol finalist run-offs). And then some people just don’t care.
That’s all I have for today. My stuffed animal Brucoe thinks people should do more to care about other people, but he’s just a stuffed animal, and what does he know?
The post isn't about the movie, but the picture definitely works
As I know I’m the one everyone turns to for on topic news reporting, I thought I’d give some opinions on what’s currently happening. Okay, no one reads me, so I’m ranting to the wind, but it’s my blog, so I’m going to do it anyway.
1. Obama Takes Credit for Lame Duck Victories. Um, okay. It seems that our current president seems to think that he has done great things by using the lame duck Congress to get a lot of legislation pushed forward before the end of the year. A couple of thoughts: First, Obama didn’t really do anything. The lame duck members of Congress did. So it was really them that succeeded in doing what they did. Second, while it’s wonderful that a lot of gridlocked legislation got pushed through (DADT, Bush Tax Cuts, START treaty, Adoption of Stickman as Ambassador to Iceland [okay, the last one didn’t happen, but it really should have]), when the new year starts up, we’re back to where we were before, except now we’re going to have a lot of pissed off Republicans who still think they have some kind of mandate to provide gridlock to the presidential agenda. Basically, the Democrats rammed through a whole bunch of legislation that required them to use their majority that is going to disappear at the start of the new year. That can’t lead to positive relations in Congress for the next year. Expect a lot of political partisanship to get much worse in the very near future, all of it blamed on the lame duck stuff. Lesson: You really don’t get a free ride when the odds are stacked against you for the future. Even the Bush Tax Cuts, which the Republicans are all happy about being passed, are going to be seen as Obama’s lame duck stuff that will cause immediately cause Republicans to blame Obama and the Democrats for anything that comes out negative, even as Republicans use the money to fuel their own desires.
2. Rahm Emanuel is Cleared to Run for Emperor of Chicago. Or Mayor, or whatever it is he’s running for. Basically, an Obama Administration guy is running on that name connection alone, even though everyone who had anything to do with Obama was thrown out of office during the last election. Supposedly, this might work in Chicago, which is Obama’s former backyard. But how does this affect the rest of us? It doesn’t. It means absolutely nothing to us. For all I know, he’s probably going to lose because he’s not actually Obama. The people of Chicago aren’t voting for Obama; they’re voting for some guy who once worked for Obama. He has to run on that. No one outside of people who might gain from any connections to this guy really cares in any way, shape or form. So, everytime I see an article about this, which is practically every day even though I don’t subscribe to any papers that have anything to do with Chicago, I want to claw out my eyes with a rusty spork. Please make him and his personal desire to be god of Chicago go away. Please, even if it’s just for the children.
3. Steven Spielberg is not going to advise Democrats on how to win over the voters. Thank God. It’s not that I don’t like Steven Spieldberg. His movies are great. But they’re movies. And as we learned from World War II, when a movie director like Kapra is making movies for the country, they’re not movies; they’re propaganda. Having a famous filmmaker try to change the perception of Americans about the Democrat Party is a disaster just waiting to happen. What’s wrong with the Democrats right now is that they’re constantly running on a platform of being for the people when they’ve been so out of touch of what the people want and need that they need education, not propaganda. But they’re not going to get that education because they don’t seem to realize what’s wrong. People are pissed at the Democrats right now because they came in with a plan to give the people what they wanted and then and went and did things that politicians have been doing for decades (filling their own pockets). We saw Rangel and Conyers and all sorts of shenanigans that benefited none of the people, but only the people in power. THAT is what they need to fix, and trying to get a famous movie director to advise them to change their public image is never going to work because it’s not their public image that needs fixing. It’s their actions they conduct in the name of the public interest. But I doubt they’re going to figure that out because the people who advise them are the same people who have been advising them while they were holding $1000 a plate fund-raisers to get elected.
4. Facebook is a networking program, not a lifestyle. Recently, Mark Zuckerberg was voted as Time’s person of the year. I really don’t care. He’s a rich, elitist, misogynist who happened to be at the right place at the right time to steal the right idea at the right time. Ever since then, he’s been trying to become important, but he heralded the creation of a platform for people to find their old friends and keep touch with their current friends in ways bordering on stalking, but only if the victim was sending texts to her stalker to announce where she’d be going next. Yes, I have a Facebook account. But it’s not my only means of oxygen or survival. It’s an interesting tool. And that’s it. For me, the person of the year would have been Julian whatever his name is who was running Wikileaks. That person really made an impact last year. Facebook didn’t. Neither did that rich billionaire, irrelevant sack of shit owner of Facebook either. It’s almost as if Time went out of their way to create the easiest winner of the award, realizing that if they chose the guy who should have got it, the government would have actually shut down Time Magazine as a threat to the country. I honestly don’t think it’s that much of a stretch to realize that this had to have been part of their discussion the night before they made their decision.
5. 2010 Kindle Sales will reach 8 billion. So what? Oh wait, I mean 8 million. Whatever. I mean, it’s kind of cool that Kindle will sell that many, but as expected, this kind of announcement fails to mention what’s really important: How many books are being sold, and how many are available? You see, it’s one thing to sell a bunch of devices, like Barnes & Noble is doing with the Nook Color, but when they don’t tell you how much information is available for the device, it’s really doing a disservice to the buying public. An example: I bought a Color Nook from B&N, and I’ve been nothing but pissed about my purchase ever since. I bought it, expecting the market to be represented in books, magazines and newspapers, but so far the selection has been abysmal at best. I have yet to see a justification for the color device because the magazine selection for the device is horrid. I have yet to see any new magazines sign up, other than really crappy ones that I would never flip through at the bookstore for free. When they start getting the marketplace to respond to their product, I’ll be happy. And don’t get me started on prices. The price for practically every book I’ve seen with the Nook has been either exactly the same price as the Kindle or much higher. Computer books are ridiculous in that they’re sometimes more expensive for the Nook version than they would be if I bought it in a physical copy. Not a good sign if they’re trying to capture a market. Or even tap into one.
This is the same problem, I have with the Kindle. The prices for books just don’t seem to justify the device itself. When books are $9.99, it might be worth it, but there’s a mindgame being played here that they don’t want to own up to. A lot of these books are now out in paperback and available from some retailers for much cheaper than $9.99. Yet, the price for these books doesn’t go down. They remain at $9.99 or recently, $12.99, which seems to be some bizarre sweet spot the book companies think they can get. In other words, they’re making the market reliant on the hardbook, brand new price model when most people haven’t even really been reliant on that model in the real bookstore of the past. I bought a few books that were “discounted” at the $7.00 range, and I realized while buying them that I could probably get these books for less than $5.00 because they’ve been out in paperback forever. Kindle is trying to take the Apple approach of “people are suckers who will pay anything for something digital, and if we capture that market, they’ll always pay us full price”. Kindle started out well with their price model, but then they caved in against the book publishers, and that bit of working together has managed to screw the average customer who is now faced with paying stupid prices or going back to the old model of waiting for physical books to go down in price. Without even trying, the e-reader market is doing a good job of killing its own future marketplace.
6. The iPad. The hype over this product has completely overwhelmed me. Not enough to buy one, but enough to cause me to wonder if people really are that daft. I mean, it’s not like the technology was really all that new. We’ve had tablets on the market for a few years now, but they never sold because people didn’t see a need for them. And then Steve Jobs announced the iPad during his yearly announcement meeting, and suddenly everyone had to have one. I’ve looked at it, and almost even bought one, because I’m a stupid Internet geek who buys stupid things like the Nook Color. But I waited a day and then realized I didn’t want OR NEED one. It didn’t do anything I couldn’t already do with devices I already had. I mean, it’s got a bookstore so I can read e-books. They’re more expensive than any other store, because it’s Apple, and I already have a Kindle and an Amazon Nook. Not worth it. It does some word processing. So does my laptop. Much better, too. It looks like a Star Trek datapad. That’s cool. But that’s about as useful as it gets. It doesn’t actually do anything my iPhone doesn’t do. It’s just that my iPhone is smaller.
7. Which brings me to my iPhone. I bought an iPhone when they were first released. And it rocked. Back then, I had a crappy cell phone that was not very smart, and the move to a phone that did everything was great. But it’s been some years since I first bought that phone, and the marketplace has finally caught up to it. You see, there are some things that the iPhone won’t do, mainly because of Apple and because of AT&T. I have been getting a lot of phone calls from telemarketers lately, including one that calls me every day. I can’t block their calls because AT&T won’t let me do it without paying for a special service that does just that. Apple won’t let me get an App to block calls because for some reason Apple just doesn’t seem to think that’s a good App. So I’m left having to be innovative and work around my phone in order to get my phone to do what I want it to do. So a few days ago, I bought an Android phone that lets me do all of the things an Apple phone won’t let me do. And I’ve been really happy with it since. I had to move to Sprint PCS instead, and well, it’s working out like a first date with a supermodel who only orders off the children’s menu to watch her weight. Apple managed to push itself out of my market when I used to say nothing but wonderful things about them and their phone.
8. The Spiderman Musical. Now, as much as I love a train wreck like everyone else, I’ve kind of hit my saturation point with this story. Okay, they tried to make a musical that was too innovative to actually be done successfully. Fix it or move on. It doesn’t really matter to me.
10. South Korea is trying to rile up North Korea with live fire exercises. Um, poking a tiger is not always the best way to entertain the kids. But what do I know?
That’s all for now. Have fun and avoid eating the yellow snow. Just cause it looks like lemon flavoring doesn’t mean it’s going to work out that way.
The other day, Amazon announced it was releasing a new Kindle, and the price was lowered to $139. Now, this isn’t a big deal, and that’s great, if you want one of those things, but what’s amazing is that the boss of Amazon claims that the price is so low that people are going to rush out and buy several of them for the household. Yeah, right. Not going to happen. I love how the multi-millionaire boss of a major company thinks that $139 is the sweet spot for a tech gadget, so he makes a pronouncement that the end of the road is finally here. And then the tech nuts start talking about how $100 is the sweet spot for most electronic gadgets, the sweet spot being the price people will arbitrarily just throw money away without thinking about it.
Sorry, the Kindle isn’t there yet. You see, there are some problems that no one has addressed, and that’s the fact that people actually think about these things before they shell out a lot of money for products. Oh, you say that Amazon just announced they sold out of their Kindles until Sept. 4? So what? To me, that sounds like their marketing department made an announcement to create a “need” for this device when there really isn’t one yet. I don’t personally believe a lot of the hype that these companies put out, because what they’re trying to do is manipulate us into buying their products by pretending that if we don’t do soon, it will be too late.
I went to Amazon’s page today. They’re still hyping the new Kindle as if they have a gazillion of them. They’re not going to NOT take my order if I want one. The hype is just that: hype.
What no one really wants to talk about is the actual cost of this device. Unlike a cell phone, this is not a final purchase product, meaning that once you buy it, you still have to spend a lot of money on other things, like books. If you buy a Kindle, you still need to buy electronic books from Amazon. For Amazon, it’s the product that keeps on charging. Because of that, $139 is still too much money. To be honest, $99 is going to still be too much money.
A couple of experts have pointed out that the sweet spot for an e-reader is still $49. Until they start coming down to that level, the demand is never going to happen. Because there is no demand for an e-reader. People in America generally don’t read. So pretending there is a demand for a reading product is a joke. When people buy books in America, they still buy actual paper type books, and that’s not going to change any time soon. People are so aware of the fact that few electronic products are good forever, but books are. If you bought a computer ten years ago, you wouldn’t have much success getting it to run today. So, who knows what is going to happen with e-reader technology in the future? It’s like taking a bet on the Blu Ray vs. whatever that other standard was that was supposed to compete with Blu Ray disks. It’s like taking a bet on the betamax. Remember that? Didn’t last long.
That’s why e-readers still have a long way to go, because there’s been no standardization developed, and we’re still some ways off from that happening. No one wants to buy a useless piece of garbage that has a shelf life of a few years.
Until then, only the select few are really going to jump on the e-reader bandwagon, kind of like the select few who buy Ipads, convinced it will be the coming of the electronic messiah. I almost bought one, but I’m so glad I didn’t because it would be in the back of the closet right now with my Coleco and Atari machines.
There’s been a lot of hype over the last couple of months because of the emergence of the IPAD, which has been predicted to usher in a new age of reading. This has caused all of the other e-reader makers to ramp up their business models, each one of them vying for the ultimate control of this incoming market. But I have bad news for all of them. That market’s not coming. Sorry, but it’s not.
You see, there’s a funny thing happening on the way to the the emerging market. There’s been an interesting fantasy that’s been playing out in the American public that is somewhat identical to the reason why so many Americans are fat. Every now and then, we look in the mirror and realize we’re fat, so we tell ourselves (and everyone around us) we’re going to go on a diet. And for a few days, we feel good about ourselves. And then we order that hot fudge sundae for dessert, and well, the diet kind of goes away. Oh, we rationalize it with promises of future exercise, but we know deep down that we’re going to go back to our old ways. And we do. Then we continue to get fat, and then we suddenly wake up, look in the mirror and then announce we’re going on a diet. Rinse. Repeat.
That’s what’s happening with E-readers. For the longest time, the majority of Americans stopped reading. We started watching TV, playing video games and doing anything but anything intellectual. Our reading output in this country is abysmal, and we know it. But every now and then, we promise to start reading again, and we go to the bookstore and buy lots of interesting books that we put on a shelf and never read. Oh, we might start reading, but then something else comes along and we stop. Rinse. Repeat.
So, when the E-reader came along, we all jumped up with joy and said we’d start reading books now because they’d be easier to read. So people went out and bought IPADs. I’m guessing that after the new car smell disappeared from the devices, they stopped being the most important carry item for those planning to read. Or they started using them for other reasons.
In a few months, publishers are going to start wondering what happened to that emerging market of electronic books. Sure, some will sell, but nowhere near the amount that was promised when this new technology was going to usher in a new era of reading.
You see, on the surface and deep down, we’re kind of lazy. Some of us read a lot. Most of us don’t. But we won’t tell you that because everyone wants everyone else to think we’re all little Einsteins walking around with encyclopedias for brains.
Maybe I’m wrong, but I suspect I’m not. But one can hope for better results than the usual expectations. As a writer, it bothers me that more of my country folk don’t read. But what can I do? Our medium of communication is movies and television. And even in those areas we aren’t all that impressive as we tend to focus more on reality programming and sports programming than anything else.
But that’s why E-readers probably won’t take hold in America. We’re too busy pretending to diet while watching people getting voted off the island.
Just thought I would take some time to do a little bit of a wrap-up of things going on, including the news.
1. My job. Well, I haven’t lost it yet, but it’s never really going well. I like the people I work with, and I tend to deliver whatever is desired from me, but it’s one of those jobs where you just get the feeling every day that it just isn’t working out, and no matter what you do, it probably never will. It’s unfortunate, but I really need to find something stable that doesn’t make me feel like it’s going to end tomorrow on a whim that I can do nothing to avoid.
2. My writing. Nothing seems to be happening. I send stuff out, and if I ever get a response, it’s a generic, no thanks. It’s really frustrating, and I really don’t know what to do about it. It’s like I’m forever on the outside looking in to a great place where everyone is writing lots of fun stuff. People who come out of the place engage me in conversation, but I’m never allowed inside, almost as if there’s a conspiracy to keep me outside but no one on the inside knows anything about it.
3. Stickman. I’d produce more of Stickman, but it’s really hard to try to bring humor to the rest of the world when you get the impression the rest of the world doesn’t care, doesn’t really want it, and you’re just wasting your time. Or at least it feels that way.
4. My life in general. It feels like I’m constantly in limbo land, and I can’t find a way out of it. I don’t feel I’m where I need to be, but I don’t know where I need to be either. There’s really no one significant in my life, so I don’t have that to look upon as a solution to anything, or even as a journey towards any place. If I had to use one word to describe the feeling, it’s “blah”. Really blah, if I needed two words.
General topics:
5. The Guild Season 3. If you have never seen this series, and you happen to be a computer gamer, especially one who plays MMOs, this series is for you. It’s put out by Felicia Day, and it’s manufactured by a bunch of Internet happy people (meaning, without a lot of commercial backing), and it’s funny. It misses every now and then, but it does deliver. I recommend it.
6. Survivors (the British import series). Another interesting show. I recommend it. It’s another one of those shows that doesn’t appear to have been backed by a very large commercial enterprise. Either that, or it was backed by a commercial enterprise that seriously sucks because its production values are very amateurish. But it’s quality of show is very high. The writing is good, the acting is surprisingly not bad, and the premise is quite original and fresh. It is also very daring in its material, which has shocked me a few times because it really feels like some show that had been made in the 1970s, but with a sense of 2010 in mind. As a matter of fact, I just checked, and it WAS produced in the 1970s, so that explains that. But another one I recommend.
7. Sandra Bullock and her husband. Every now and then something in the news causes me to want to make a comment. Well, recently, Jesse James went on Nightline and said that he cheated on Sandra Bullock because he was abused as a child. Today, the father announced that Jesse was lying, that he never abused him. Well, my thought on this, having no knowledge of said events, is that abusers rarely ever admit they abused anyone. And in many cases, the spouse will also claim there was no abuse because no one wants to believe that something happened under their noses. But having said that, it’s a stupid reason to use as an excuse as for why you cheated on your wife. Any excuse is a stupid excuse because cheating is just that…cheating. I’d never have gotten married to anyone if I ever imagined once that I would be cheating on my future wife. And once I was married, cheating is NEVER an option. Why so many people can feel that there is justification for whatever reason is beyond me. I even heard one person say his wife cheated on him so now he has a blank check to do the same. It just doesn’t make any sense to me. Maybe it’s why I’m rarely in a relationship. They never make a lot of sense to me.
8. LOST. It was great. Great ending. Great show.
9. The iPad. Um, is it a netbook? A laptop? An oversized iPod? I’m not sure. But it isn’t enough of a substantial product to get me to want to buy one yet. I need something like it that I can really use to write a novel on and feel comfortable with it. It’s almost there. Why wouldn’t I buy one? In order to use its 3G network, I have to pay AT&T more money. I already pay them to use it with my iPhone. If they can’t lump those two together, they’re ripping me off. Not buying it for that. I don’t hang out at wi fi spots enough to use it otherwise. No word processor that I could find on it when I was looking at it at the Apple Store. Or maybe there was one. I don’t know. The guy who worked there was so impressed with himself that he worked there that he spent the entire time trying to score with some hot chick that was looking at an iPhone that I couldn’t get anyone to help me except for the one guy who “thought” he might be able to guess. Not a hard sell for me.
10. BPs oil disaster. Clean it up. Well, cap it off and then clean it up. I don’t want to hear about how you’re thinking you can do it. Just do it. As for Obama’s involvement, I don’t care. Get BP to fix it or call in the Marines. Or Flipper. I don’t care. Fix it. Or get Red Adair to fix it.
11. North Korea. Not sure what to say there. Our foreign policy was written in shortly after the First World War. We haven’t changed it since. Not sure why we’re under the impression that things are going to get better if we keep doing the same things that haven’t worked before. Didn’t Einstein have something to say about that and insanity?
That’s all for now. Some days, it just doesn’t feel worth it to continue, but then I remember that there’s still another episode of LOST to air before doing something stupid. Oh wait, the show ended. The networks better come up with something soon, or I’m cashing my ticket out of here.
Just thought I would take a few moments and comment on some of the important news stories that seem to be in the news lately:
The Oil Spill: See here. My initial comment is that this is one of those stories where I so much want to point fingers and laugh because I have been against drilling for oil on the coasts for about as long as the idea has been around. I was against it when Bush was in office, and I’m against it while Obama is in office. What shocked me was that when Obama changed his mind and suddenly was for it, a whole chorus of people who used to be against it were suddenly for it. Now, they get to experience the consequences of what happens when you drill for oil close to the coast. Not a good idea. Ever.
Country singer Chely Wright reveals she’s a lesbian. Story is here. If this was Shania Twain, I’d cry. But it’s not. It’s Chely Wright, someone I’ve never heard of before. And I’m a big country music fan. Don’t know who she is and don’t really care. Judging from some of the comments I’ve read from others who have been following this same story, none of them know who she is either, and the consensus seems to be that this is generally someone who hasn’t been selling a lot of music who is now looking for a gimmick to sell more music. Probably not going to work because country music fans aren’t real open to diversity. Sorry, but most aren’t. I am, but I’m not the average country music fan, so I’m chalking her career up to being somewhat over, unless she somehow reinvents herself so that she is appealing to those who aren’t part of this genre.
Arizona’s Immigration Problem. Story is here. I’m sorry, but why is this a problem or a debate? Honestly, don’t we have more important problems in this country to deal with than whether or not immigrants are sneaking over the border and taking jobs? Yes, there are crime problems, but I’ll let you in on a little secret. Fix immigration and you’ll STILL have a crime problem. The crime problem is caused by disparities in wealth, a desire to achieve something for little work, and very stupid people; none of these really has anything to do with immigration, both illegal and legal. Solving immigration doesn’t fix that anywhere else but in fantasies.
Apple’s New IPad. Story can be found here. My only comment to this one is a source quotation, the source being P.T. Barnum, and the quotation being one that everyone should know by now. If not, I apologize for laughing at you.
Another week or so of very unimportant news masquerading as important news. We’re still at war in Iraq and Afghanistan. Rich people are still getting paid way too much money and upset that they can’t keep more of it while they employ the very poor to work for them and make them even richer. Politicians are still more interested in a photo op than they are in helping people but are willing to spend millions of our dollars pointing out how much money they saved us. There’s a lot more, but this is where people stop listening and go look for other “interesting” things to read.
I was in Best Buy this evening, and I was looking an iPad. I wasn’t planning to buy one, but they had three models of it on display, so I decided to take a few minutes to see if it was really an impressive product. None of the main features of it caused me to be all that impressed. And then I started looking at the iBook reading section of it (they happened to have Stephen King’s Under the Dome installed on it, which is ironic because I was planning on buying that on an electronic reader the second I got one (as I really don’t like lugging that HUGE book around, even though I currently own it). Wasn’t all that impressed. I didn’t see anything about it that the Kindle didn’t already do.
Which got me thinking. I don’t own a Kindle right now, but I do have a Kindle reader app on my iPhone. So, I can actually read Kindle books on my iPhone.
Which then got me thinking even further. I started to wonder why Amazon’s Kindle hasn’t made the impact that it probably should.
Let me explain. The Kindle is an excellent device for what it does. From the reviews I’ve read about it (including the testimonies), it is a great reader. Unlike the iPad, it doesn’t suffer from the sun glare if you’re using it outside, and it’s very much like an actual book in that you can read it for hours and not get uncomfortable like you will if you’re reading a computer screen (something practically every other e-reader suffers from). With that in mind, you’d think that the Kindle would be selling like hot cakes. So, why isn’t it?
Well, the answer to that question is found in Amazon’s strategy itself. And it’s one of the most bizarre strategies I’ve ever seen for a company that is trying so hard to set the standard for e-readers.
You see, Amazon wants to corner the market on e-readers and e-books, much like Apple has tried to corner the market on music with its iTunes platform. And Apple would have succeeded if it had done it earlier, but Apple put out iTunes AFTER there was already an MP3 market for music established. People were already burning CDs to MP3s and putting that music on MP3 players. Apple came along and then tried to corner the market on something that was already out of control. And surprisingly, they actually got their foot in the door, but it’s a door that’s been wide open for a very long time.
But books are a different story. There has literally been no e-book market because each company that puts out a reader is a company that has no ability to corner the market because controlling the reader doesn’t also mean controlling the content. And that’s where they all fail. But Amazon had a chance to do it because it is probably the one company out there that has a huge market that serves the reading community. If they would have put out an e-reader and made it easily available, they could have owned the whole e-reader market. And they almost did when they released the Kindle, but they then did one of the stupidest things they could have ever done. They made it so you had to buy the Kindle directly from them on their site.
And that practically killed their chances for world domination. I think of myself as a good example to explain why this was such a failure. I buy books from Amazon all of the time, but I refuse to buy a Kindle, mainly because I’ve never seen one in person. I’ve never held one in my hands. In other words, Amazon wants me to buy their equipment unseen and untested, specifically on trust alone. And I don’t trust them because they want me to spend $259 or $450-something for an e-reader that I’ve never seen in person before. And they’re asking a lot of people to trust them and buy their product without ever having a chance to test it. Unfortunately, that’s a business plan doomed to failure. Sure, they’ll sell a few, but they’re not going to sell the number they need to in order to gain the market share they want and need.
So, Amazon is mainly going to have to focus on trying to get people to buy the books they sell online through their site as Kindle books, but they then made it possible for anyone to have their own Kindle-like product, so they made it even less possible that people are going to buy a physical copy of a Kindle. Which then means someone who has a Kindle reader, but not a Kindle, probably has a device that can then probably handle other programs (or apps) as well, which means any company that puts out a book in a cheap format can easily gain their business.
Apple has now jumped into this market and is trying to create its own iBookstore which it hopes to control like the iTunes marketplace. Not going to happen because there are already so many other more trusted places to get book content that Apple is never going to be the “go to” place for that. It’s just going to further saturate the market with more places to find e-reader books, and thus, it will make it that much harder for e-books to take off because there will not be any one format. People will become so frustrated with trying to tap into this market that they’ll just consider it one of those unrealized areas of content and continue to buy books in hard copy.
But Amazon could have won the war right from the start if they would have done one thing, and that’s license other companies to sell their Kindles. Imagine the business they would have gained if they would have had Best Buy selling Kindles. If they would have dropped the price to about $199 and then put them in every Best Buy, they would practically own the e-reader business across the country, and who knows….the world. But they didn’t do that. There were no apps being made for the Kindle, so the only way to read books on it would have been to buy them from Amazon. It was a win-win situation, but they didn’t think it all of the way through.
Instead, we have more and more readers coming out and no way to figure out how to get the books onto those readers, so those readers are going to fail overall, and manufacturers will figure that it was the customers not wanting to buy books for devices, when in fact it was a failure of the devices to capture an audience that was willing to then buy content.
That’s why the Kindle never took over the world, even though it probably could have.
Now, having said that, there are some complications that are kind of frustrating with the thing. Google is the overarching mind behind this tablet, and you can never really get around that, but what was annoying was that it was very difficult to figure out what I could run on the thing and what wouldn’t run on it. So, basically, I had to keep downloading apps, try it out, and then delete it because while it might work with a phone, a LOT of them didn’t work for the 3G. What was really annoying was finding something that could play WMV files. Finally, I got one that sort of works. To be honest, I would have been happy to have actually found iTunes for Android, but their app store was so confusing that to this day I don’t know how to get the actual music player that comes with the device to actually play any other music than the samples that came on the Xoom. I have libraries of my own music, and I gave up after some time trying to figure out how to get to play it.
