Tag Archives: Business

Why Don’t People Trust Facebook?

Business, Social Networking, , , , , , ,

There’s an article today on MSNBC, indicating that according to a poll, people generally don’t trust Facebook. The reasons the article comes up with are interesting, but it left me wondering if there’s not something a bit simpler going on in the minds of people who are focusing on the social networking site. Let me put it into my theory:

1. People don’t trust a company that continues to chip away at something it claims it’s not trying to do, and by that, I’m referring to compromising privacy. Since day one, Facebook has been trying to gain more and more information about people and then use that information for its own personal profit. When called on it, they back down, a bit, and then turn around and try another attempt at circumventing their own rules, while pretending that’s not what they’re doing. It’s like a romantic partner who claims never to cheat, and you keep finding him/her with someone from the opposite sex, and once confronted, he/she claims it will never happen again. And then next week, it does. That’s the main problem with trusting Facebook. It’s almost as if they feel they’re too big to be held responsible for their actions. And when confronted, they really don’t care.

2. People don’t trust a company created by young people who galavant around as rich, privileged asses. Since Zuckerberg became the new billionaire on the block, people generally don’t like him. The corporate world doesn’t like him because he shows up at fancy meetings in a hoodie. The common people don’t like him because he’s that geek kid that screwed you over in secret and then tried to pretend it was someone else. Girls don’t like him because he’s a womanizing prick who wouldn’t ever get a girl if he didn’t also happen to be a billionaire. Face it. Every social situation that appears around him displays him as an ass. Sure, he could be the greatest, nicest guy around, but the movie about him makes him look like a backstabbing smart kid who even screwed over his own best friend for money. It’s hard to trust someone like that, even if the movie was completely false and it turns out he’s nicer than Mother Teresa.

3. Facebook doesn’t actually do anything to generate an actual profit. You see, that’s the thing that’s been bothering me since day one. It’s a social networking site where THE MEMBERS are the ones actually doing all of the socializing. Facebook is like the road you drive on to get somewhere. It isn’t cool. It doesn’t make your trip more enjoyable. It’s just there to get you from one place to the next. Yet, it’s like the road then sending you a message indicating that it’s now going to take all of your vital information and sell it to all of your friends (and then charge you for it) because you decided to actually drive on the road to get to work once. The analogy is a bit strained, but I’m sure you get the idea.

I have a few friends of mine who gave up Facebook when it first started to become big. They haven’t looked back since. Sure, it’s harder to keep in touch with them, but I don’t get the impression that they’re hurting for their decision. They didn’t trust Facebook since day one, and as a result they gave it up. To be honest, I may end up doing the same thing myself because it hasn’t proved to be all that useful to me over the long haul. My writing business hasn’t improved, and when I go onto Facebook, all I see is the same kind of messages I used to see before, except now it seems like Facebook has changed its algorithms again so that not everything is showing up as it should. And recently they announced that they want to charge people in order to make their updates appear. To me, that’s bordering on final straw territory. So, I may disappear soon, but not because of anger or anything, but because like the majority of the people in that poll: I don’t trust Facebook.

But worse, rather than just not trust Facebook, I’m starting to realize I may not even want Facebook. It doesn’t really serve much of a purpose for me if it wants to monetize me rather than monetize stuff I do and give me a cut of the profits. I work for a company that monetizes me as part of its agreement to pay me a salary. Facebook doesn’t do that. It expects the activity for free and then wants to profit even more off of it.

Which brings me to the soon to come public release of Facebook on Nasdaq. The owners of Facebook are trying to push that phantom value even higher and profit even more. But secretly, I suspect that there’s really no value in a paper tiger that doesn’t actually do anything other than rely on its constituents to fill in the active feeds. Without the people, Facebook is just another web site, like Myspace and someone useless like a Netscape browser. Talk about bubbles. This seems like the most ridiculous helium bubble we’ve ever manufactured, and when it bursts, I hate to be covered with the Myspace residue that is going to explode over everyone.

Why Don’t Banks Seem to Care When Their Customers Are Fraudulently Targeted?

Business, Economics, , , , , , , ,

I was a victim of a theft last night. I’d say it’s identity theft but this was more of an outside company that made an illegal charge on my checking account online in some mysterious way that I have yet to be able to figure out how it happened. This happened on a Friday night, so that meant that getting any customer service was extremely limited, and my bank put me through an endless process of “press 1 for happy thoughts” crap before I finally, after three runs around their system that got me to a person who then transferred me back to the beginning of the “press 1” tree crap again. After some time, and some very frustrating and infuriating moments, I finally got to a person whose only course of plan was to freeze my account and wish me good luck. The charge was “processing” which meant they couldn’t do anything about it until it’s charged.

Honestly, what kind of stupidity is that? Is it not possible to catch a bank robber until after he spends the money, even if you catch him in the bank and have surrounded him with cops?

The next day, I had to get a brand new check card, and no one can tell me why it happened, or even more important: How do I stop it from happening again? The guy on the phone last night was a dickwad who seemed to think it must have been me with my liberal spending ways on the Internet. This is coming from a bank company that advertises its desire to have me using its services online because their the ones who do it best. Anyway, the next day, I’m still out that money that was stolen from my checking account because the processing isn’t done, and ONLY AFTER IT’S DONE can I put in a claim to get my money back. So, I’ve lost access to a LOT of my own money because some unauthorized charge happened from France (or Russia for all I know), and the bank really doesn’t give a fuck.

I’m really lost here because I don’t know what to do now. I don’t know where this came from, what caused it, or even how to prevent it from ever happening again. I don’t use my credit card on risky sites or anything like that. I don’t do online gambling or any crap like that. I use it for normal things, which somehow appears to be more and more susceptible to fraud these days. Is my only recourse to close my banking accounts forever and start hiding money in my mattress again? I know it sounds like that’s some kind of reactive joke, but seriously, what are you supposed to do when you’re basically screwed no matter what you do? I really needed that money on Monday morning for a dental procedure I’m about to have to undergo (my crown fell out of my mouth a few days ago). Now, I’m totally screwed. I can’t even contact the bank until after Monday because the charge doesn’t get processed until Monday, which means I’m going to be in surgery, knowing that I have pretty much no way to pay for it because some criminals thought it would be really cool to fuck over a complete stranger.

And, as stated, nobody fucking cares.

Web Design: Keeping Customers on Your Page

Business, , , , , , ,

This morning, I was following an email I received from Eddie Bauer, the clothing company. It stated: “Extra 30% off clearance”. It took me to their site, as expected. Once on their site, it took me to an identical page to the coupon offer, then instructing me to “Shop Now” with another link. So I pressed that. It took me to another page that said: Choose Categories. I’d tell you what the next page said, but I gave up right about there. I figure if they’re going to take me through a maze of pages to actually get to the first item of clothing, I’ll pass and try some other company.

If you go to Amazon’s page, and you follow the link to clothing, it IMMEDIATELY starts showing you clothing that you can buy. You might have to tell it to limit your choices, but you’re the one driving it, not them. And when a customer feels pushed further and further through window after window, and NEVER finding an actual page with products on it, you’ve lost the sale.

This lesson has been apparent since the early days of web sites. You can have a lead page, but then you need to get them to the content. If you don’t have content right in, then you’re going to lose a customer who is going to figure that if you don’t know how to build a web site, you don’t know how to sell products either. Simple as that.

Eddie Bauer’s site is a failure in every way possible. But it does give us information about what not to do if you want to drive sales. Unfortunately, they may never learn.

Attention: Your Sales Event is ONLY Timely to You, Not Me

Business, Economics, , , , , , , , , ,

I received an email from Bed, Bath & Beyond this morning, announcing “Online Clearance: These deals won’t last forever.” Before that, I received one from Best Buy, indicating that I had only two days to come in and take advantage of their “special” sale on electronics. Newegg thinks that if I don’t respond by today that I’m going to miss out on great savings. Amazon sends me a message practically every day that tries to convince me, like Barnes & Noble does every other day, that I only have one day to take advantage of outrageous savings.

Look, I get it. You want to sell me shit. And you want me to buy it today, not tomorrow. But I’m going to let you in on a little secret here they probably didn’t teach you in your Overhyped Management 201 Class at Harvard: I don’t care. There is absolutely no priority for me to have to buy a Blu-Ray player by Thursday, or heaven forbid, I might miss out on unbelievable savings. I don’t really need a Blu-Ray player. I have one. And I bought it at a convenient time when I actually felt like I needed one. It happened to be on a day when I was in the mood to go to the store, look at the different choice, and then chose the one that fit me best. I didn’t buy it because some screaming sales pitch indicated that I was running out of time, like some episode of 24 where Jack Bauer has to torture his secretary for information about terrorist activities.

I understand the economy sucks, and you need to make money. But the more I keep being hit by hyped pitches to buy things, the less I want to buy. And no, I’m no fooled by the barrages of letters and emails that indicate that you are responding to my requests for information because I would remember if I was interested in buying a Kia car, which prompted you to send me an email as if you’re answering my inquiry instead of writing me out of the blue, hoping I might be stupid enough to think, “you know, I don’t remember ever thinking about buying a Kia vehicle, but if he says I stopped by and looked at one, it must be true.”

There’s a whole slough of literature written on the attempt to convince people to buy things they weren’t interested in to begin with. It’s the stuff often referred to as “foot in the door” techniques, and there’s an entire shunned practice that evolves from it called “bait and switch” where you advertise one thing and then try to sell us something we weren’t interested in. But this whole hurried approach to sales really needs to end because I’m getting really tired of opening mail and discovering I have twenty seconds to respond or the whole world will explode.

Part of the problem with a lot of marketing today is that there seems to be a lot less interest in matching people with the things they want to buy, rather than mass mailing everyone under the sun in hopes of finding someone who might want to buy something they weren’t interested in at all. But I’ll let you in on a bigger secret and that’s that if you’re really interested in selling to me, you’ll offer something really of good value at a good price and then convince me you’re the only one willing to do that. Don’t try to get me into your store in one day. Just convince me that your selection is better than your competition, and I’m probably going to make it to your business place. An example: I’m really interested in the new game Skyrim, made by Bethesda. But it’s overly expensive for a computer game. Offer it to me for a better price, and I’ll probably buy it. Offer it to me for the same price and add a lot of extra features to the sale, and I might still buy it. But sending me nonstop messages about how I need to buy it immediately or I will somehow miss out on the fun, and you’re not setting up a sale. At all. You see, I can wait you out. You, on the other hand, need the sale. It’s that simple. It is in YOUR best interest to get me to want to buy from you. Hype doesn’t do it. Expiration periods of pretend sales won’t do it. A good sale that seems pretty honest, well, that works wonders.

Businesses are constantly making the mistake of thinking most consumers are stupid, or easily fooled. We’re not. Some are, but they’re really a minority and not a sustainable business model. But smart consumers who will continue to buy your product if you offer value, service and consistency, well, those are the ones you should be going after. But your current model isn’t doing it.

So, take your time because I’m not going anywhere. You, a lot like Netflix that keeps trying to convince me I have a short time to “come back” to their “great deal”, might be. And it may not be where you want to end up.

I’m just saying.

The World Moves on Without Me

Memoirs, News, Politics, Relationships, , , , , , ,

Years ago, I was working in military intelligence, and the training exercise was something you’d see on any episode of “24” or any other television show that pretends to understand what intelligence people do. Basically, we’d receive all sorts of intelligence information from sources, news, and wherever, and then based on an assessment of the map, we’d make recommendations about what needs to be done in order to counter the “threat”. It was a period of 24 hours we were dealing with (shortened for our exercise), but what kept annoying me was that no matter how many “brilliant” suggestions we made, the scenario wasn’t designed to actually implement any of our suggestions. So, if Dictator A was waging some kind of guerilla campaign, his actions would have sanctions based on any of the recommendations we made. In other words, it was all scripted out ahead of time, so no matter what impact we tried to make, we wouldn’t actually make a difference. The exercise serves two purposes: One, you learn to react quickly to a changing scenario, and (possibly unplanned by the designers) second, you learn that quite often intelligence people have all the information but no one bothers to listen to them.

Now, this could go on into a diatribe about intelligence and how no one pays attention to it, but that’s a column for another day. Instead, I’d rather deal with something a little closer to home. Having read my little introduction, I would like to put forth that my life is very much that scenario today. Except I’m no longer in intelligence. I’m an average Joe who has zero impact or say so in government whatsoever. And sadly enough, I’m discovering that it’s just as frustrating now as it was when I was supposed to have a voice.

You see, every day I read the news to see what’s going on in the world and in my local community. And every day, huge things happen, but none of them have any ties to me whatsoever. There was a huge protest in Oakland yesterday, where OWS people were arrested because of what they believe in. Police are up in arms (as they usually are), and the city officials are planning to “meet” this disruption with the usual gumption. Me, on the other hand, well, I’m not involved. I don’t live in Oakland, and even if I did, chances are pretty good that I’d be somewhat of an insignificant cog in the wall over there, so what’s it really matter?

Our country is going through huge budget problems. I have lots of ideas I’ve tried to share with people. No one cares. They listen to economists who have continued to prove they know as much as anyone else, and they argue amongst themselves, but the average person with a plan, or a solution, is insignificant. Instead, we’ve been relegated to the ranks of the spoken to rather than those who have a voice.

And that’s been bothering me a lot lately. Unfortunately, other than to complain about it to an audience that doesn’t exist, I really don’t know what to do about it. And I never have. Instead, I seem to live a non-existent life without purpose, doing the same things over and over without any path towards anything greater. The critic can easily say, well go do something, but I’m left in that same quandary of “do what? And why?” I guess that’s the whole attraction of the Occupy Wall Street thing for a lot of people. We’ve been so disenfranchised for so long that at least there you have a voice, even if no one really is listening to you again. For a fleeting moment, you get to yell and scream, and others around you yell and scream as well. But in the end, what do you get out of it, other than arrests by police and ridicule from everyone else?

In the end, you start to realize that the world revolves around some people, and the rest of us just occupy space. It’s like our only purpose is to be consumers of stuff that the revolved around people manage. We exist so they can have good lives, and we pretend that one day we might be one of those people, but secretly we realize we’re probably never going to be.

So, what is the average person supposed to do, other than live a mediocre life that has little to no meaning?

How the Kindle Fire Will Actually Hurt Amazon Instead of Help It

Business, Economics, Technology, , , , , ,

Today, I was thinking of buying a graphic novel for my Kindle reader on my Ipad. Ever since I bought my Ipad, one thing I’ve always cherished is that I can still read e-books made for Kindle on it because of my Kindle app. However, when I went to buy the graphic novel, the first thing I noticed was that it wouldn’t let me complete the transaction because Amazon determined that I did not yet own the Kindle Fire. Apparently, in order to buy the e-book, you can ONLY buy it for the Kindle Fire. If you don’t own the Kindle Fire, you’re kind of screwed. I then started to notice that some of the magazine subscriptions were exactly the same way.

In the past, one of the cool things about having the Kindle reader on my Ipad was that I could see color books on my Kindle reader, which I couldn’t do on my actual Kindle device. However, Amazon, in their infant wisdom (not infinite), has decided it wants to force an Amazon Kindle Fire on you if you want color books of any type.

What this is actually going to do is force readers who might have continued to buy Amazon e-books into not buying them any more. Sure, it might get a few gullible people to buy a Kindle Fire, but for people like me who don’t want to lug around two devices, and seriously have no intentions of trading DOWN to a Kindle Fire from an Ipad 2, Amazon is forcing itself out of its own business.

At one point, I even thought of picking up an Amazon Kindle Fire, just cause I always liked the Kindle. But this has actually sullied my desires, and now I want nothing to do with them. I’ll actually buy the books I wanted in hard copy now, as they’ve never been available on the limited choice available through Apple’s walled garden choices.

It seems that ever company that involves itself in ebooks these days is doing everything possible to screw themselves over in hopes of achieving profits that they’re never going to get. Instead, we’ll destroy the market and leave ourselves living back in 1980 again.

Thanks, Amazon. You suck.

How Legacy Publishers Are Killing the Future of an E-reader Market

Books, Business, Economics, Social Networking, Writing, , , , , , , , ,

When the Kindle first came out, I thought it was the greatest thing ever. Actually, that’s not completely true. I was apprehensive because I was a believer in having a hard-copy of the book with me while reading it, but eventually I started to see that this could be a good thing. I went out and bought an Amazon Kindle, and shortly after that I gave up my newspaper subscription and subscribed to an online version of the newspaper (delivered over the Kindle). Then I ended up with an Ipad 2, and with the Amazon Kindle app, I have been able to read the Washington Post every morning by paying for it with that subscription.

But for books, it hasn’t been as wonderful an experience. As a matter of fact, the e-reader experience has gone from “hopeful” to “dismal” and the fault of this situation rest solely on the backs of the publishing industry itself. You see, in the very beginning, Amazon was offering books at the rate of $9.99, which was probably the perfect point for paying for a brand new book on an e-reader. The publisher wasn’t losing out because the manufacturing costs were practically nil, and their books were getting to their readers almost instantaeously. But publishers didn’t like not having complete control over their market, so they forced Amazon to allow the publishers to set the price for books. Now, an entry price is anywhere from $14.99 to $25.00 on an e-reader. As expected, owners of e-readers have practically discontinued buying books as e-books.

So, you’d get the impression that publishers won. Not really. What actually has happened is that two markets have opened up, and this was an occurrence that a smart publisher probably should have seen coming, but like the music industry before, this is an industry populated by egos who are convinced that they are infallible, and that their product is so great that it cannot be replaced or done without. Well, they were wrong.

It seems that Amazon now has two lists of bestsellers, and they are becoming completely exclusive of each other. In the old days, bookselling lists usually listed the highest selling books (physical copies) but because the legacy publishers refused to budge, Amazon has discovered that its bestsellers are actually e-books that have never been published as hard copy books. As a matter of fact, in 2011, only 3 of the top sellers actually were originally published as “normal” books. The rest were dedicated e-books only. What this means is that more and more books are being sold without ever crossing the desk of publishers at all.

Let’s unpack that. What that really means is that more and more publishers are losing out on their own marketplace because they decided they were too elite to participate in it. Instead of working with Amazon and other such e-book companies, they acted with hostility and marginalized their own market. Readers have gone out and started buying books that other readers recommend, and quite often those recommendations have no affiliations with legacy publishers whatsoever.

What this means, or could mean, is that the future for publishers is even worse than if they had participated with e-readers in the first place. Like the music industry, major publishing companies are being seen as in the way and as leeches rather than as particpants and designers of the industry. An example is the simple mathematics of a publishing contract that attempts to give a writer about 2% of the sales for a book, whereas a deal with Amazon gives the writer either 35% or 70% of the sales (depending upon which publishing deal the writer chooses for charging for books). The selling point of using an established publisher was that you got their name behind your book and their marketing team, but with most publishing contracts these days, a writer is usually left to fend for himself/herself after publication because a publisher will spend most of its resources on already established names rather than someone who is up and coming. So, essentially, you end up with a crappy contract, and you end up with a publisher that doesn’t actually do anything for you other than potentially get books into bookstores (which, in my experience, doesn’t always happen). A further example is the publishing company that handled one of my earlier books. It keeps “offering” to make my book into an e-book, and then offers me that same crappy publishing rate royalty as if it was a hard copy book. What they don’t want to reveal to me is that our contract with each other indicates that they don’t own the e-publishing rights, meaning they’re trying to get me to sign with them for e-publishing when in fact I can actually do that myself and get a 70% royalty without ever asking for their help in the first place. The dishonesty factor is the reason I’m mostly pissed at them, because they’re doing everything possible to make it seem like they’re on “my” side, even though they KNOW they can’t publish the book as an e-book without me signing over MORE of my rights that they don’t physically have right now. Again, another publisher doing everything possible to piss off a client in hopes of gaining short term gains in profit.

So, how can publishers regain the upper hand? Well, first they have to realize they lost it in the first place. If they don’t, we’re going to start to see more and more publishers go under in the next few years because they won’t have the money to keep operating. Right now, all they have is their reputations, but they’re being beaten badly by unknown writers who are making names for themselves without actual publishing companies. Once publishers become irrelevant, they’ll disappear.

But publishing companies are probably not going to go down without kicking and screaming. Realizing that they’re not going to do the smart thing, like announce that they’ll adopt the $9.99 model that Amazon first put forth (which would have probably ushered a new age in publishing), they’ll probably respond with legal action, using whatever clout they have left to hire attorneys who will submit confusing lawsuits that will bog down the system for years, further eroding their success in the industry. I wouldn’t be surprised to see a direct legal assault on both Amazon and Barnes & Noble by the publishing companies, as those are the two entities making the largest impact against them. I also wouldn’t be surprised to see it fall into some kind of patent war over technology, where some publishing company gets smart and buys up a patent that allows them to claim ownership over a certain “idea” of e-readers, even though patents were originally designed to NOT be used for that purpose. We’re seeing a lot of this kind of action on the behalf of software companies and the social networking sites, so it would not surprise me to see some enterprising legal maneuver like this.

Because they’re not going to win by going after the hearts and minds of writers and readers. They’ve already demonstrated they don’t have our interets at heart. It’s all about profit and maintaining a dinosaur of a publishing model. Therefore, expect trench warfare and years of interesting battles that lead to an industry that collapses on itself.

Netflix is the like that abusive boyfriend who thinks it’s okay to hit you because he’s sober the next day

Business, Technology, , , , ,

I’m going to let you in on a little secret. I’ve been in an abusive relationship for many years now. I just recently got out of it, but my partner keeps calling me back, telling me everything’s okay now, that after counseling the abuse is never going to happen again. And almost like always, I go back, and a few weeks later, the abuse starts all over again. Like most abused partners, I never learn, which is why it is so easy to keep slipping into this type of relationship.

In the beginning, things were great. Netflix told me I was the only one and that we’d be together forever. Then out of nowhere a few years back, Netflix told me that I had to start paying more money to get the exact same features I was receiving before. Netflix told me it was really my fault, that I was expecting too much for how much effort Netflix was putting into the relationship, and that it was really stupid of me not to have expected the increase in fees. So, I decided that I wouldn’t see Netflix as much any more, telling Netflix, “I think we need to spend more time apart, and possibly see other people.” So, without warning, I switched from the three dvds at one time plan to the one dvd at a time plan. This took Netflix completely by surprise. He claimed I was being emotional, overly judgmental and unfair. But backed by all of my friends (who for some reason seemed to be in the same relationship with Netflix, too…why don’t we ever see these things?), I stood my ground. I figured if Netflix didn’t love me as much as I loved Netflix, then we didn’t need as exclusive of a relationship.

After a few bouts of overnighters and even a couple of nights where Netflix had to sleep on the couch, Netflix gave in and lowered his prices again. He said, “Baby, I’m on the wagon now. I know I hurt you, and I promise never to do it again.”

So, stupidly, I took Netflix back. I raised my dvd amount to three again, and we had a pretty good relationship for the next few years. Then, Netflix started drinking again. Well, that’s the only explanation I can come up with because he went right back to his abusive ways.

Out of the blue, Netflix announced that he was doubling his prices, and then as if that wasn’t enough, he decided outright that he was going to become two people, and I’d have to pay each one of them for the pleasure of his company. Right then and there, I decided, Netflix sucks, and I no longer want to be in this relationship. So I dumped him. Sent him to the curb and moved in with my mother and her three cats.

Ever since then, Netflix has been emailing me, saying, “Aw, come on Babe. I’m sober now. I mean, I’m still going to charge you twice as much, but I decided to stop pretending to be two people. So take me back. You know we had some good times together. Do you want to end up alone with your mother’s three cats?”

Like most abusive boyfriends, Netflix just doesn’t understand that when someone moves on, someone actually moves on. I’ve started dating again, having gone on a few blind dates with iTunes, Redbox and an Amazon Prime membership. But that doesn’t stop Netflix from hounding me every other day with a “hey, Babe, I’m still the best deal you’ve ever known. Stop screening your phone calls and pick up the damn phone!”

But I’m never going back. While it doesn’t mean I’ll never be in another abusive relationship again, it just means that I’ll never be in another one with Netflix. You have to live each day as it comes and relish the victories, no matter how small or how inconsequential.

The Demise and Failure of Sears Should Be Taught in Every Business Class in the Future

Business, News, , , , , ,

A couple of years ago, I was interested in buying a Lifecycle exercise machine, or at least something similar to it. As I was wont to do, I wandered into a Sears store and took a look around. The salesperson met me at the exercise equipment and shortly after I told him what I was seeking, he somehow talked me into a treadmill machine instead. I think the selling point was that they didn’t have to put the treadmill machine together, but the bicycle machine would have required me to assemble it. Moral of the story is that somewhere down the line I ended up with a treadmill machine that ended up becoming a piece of furniture to put stuff on as I never used it more than the one time after I bought it. I would have used a bicycle machine, but a treadmill was a useless investment for me.

But at the time, Sears actually did a pretty good job of delivering the machine to me, and the purchase wasn’t seen as a bad one by me at the time.

Fast-forward a few years, and Sears has become a shadow of its once great self. Years back, every holiday season was seen as special because it usually culminated with the arrival of the infamous Sears catalogue. This was a sought after book that practically everyone in a household wanted to flip through, even if to imagine all of the great things that were offered, even if, like me as a child, you knew you could never afford them. Some years ago, Sears stopped sending out the catalogue for free (and may not even send it out at all, for all I know), which probably should have been the first of many signs that Sears was turning into a company that was nothing like it used to be.

Today, even though a lot of Sears stores exist in most major malls, it ends up being that one big store that people recognize as being there but people generally pass around on their way to the better stores. At some point, Kmart bought Sears (or they bought Kmart, or whatever), but the quality of Sears has been going downhill ever since. In today’s business news, it was reported that Sears has changed its online policy of upselling its warranty service when not requested by customers. This comes from a company that made it a policy to tack on a warranty service to high ticket items bought on its web site, causing customers to buy something they generally never asked for. When a customer reported them to ConsumerWorld.org, their response was that few customers had complained in the past. However, due to the outrageously negative response they have received (the different message boards covering this case have been nothing but a nightmare for Sears and its non-existent customer service), the procedures have completely changed for the future.

This is not the way a company should be perceived when trying to make its way into the 21st century. The response from former customers (and I emphasize “former”) has been overwhelmingly hostile and negative. Reading the 296 comments on msnbc.com’s response to their article about this story shows a massive onslaught of negativity towards Sears for the way it has changed over the years from a company once touted as the nation’s retailer to one that people are embarrassed to mention in the same sentence as our nation.

What needs to be said is that if there’s another company out there that is attempting to see profit as numbers rather than customer service, their future is exactly what can be expected for a company that is more interested in padding CEO pockets than serving customers. I’m looking at you, Best Buy, which seems to be on the cusp of almost the same type of transformation as it becomes one of the only major electronics retailers left, yet treats customers like Mac users are treated by its genius bar (where Mac products tend to be user friendly until they actually have something go wrong, and not a single tech person at a Mac store has a clue what’s wrong with your computer or tech device because they’re not trained in technical stuff, just responding by scripted dictates). I went to the Geek Squad the other day to ask about having a programmable thermostat installed, and the “geek genius” (or whatever they call themselves) couldn’t figure out how to answer the question because it wasn’t something simple like “do I need virus protection for my computer?”.

Part of the problem of our future in technology is that more people major in business these days than they do in anything dealing with technology, which means that way too many people are interested in separating us from our money without actually being able to do anything to earn that money. Too often, the focus of companies these days is on how to maximize profits, often at the cost of doing business to get profits. Sears recently announced it is fixing its current money woes by shredding staff. Never a good sign. You’ll notice that the Post Office is doing the exact same thing. They’ve announced that they’re going to improve their bottom line by offering less service, slower service and possibly fewer days of being open. It’s almost like the one person they never hired (even though their problem has always been they hire too many people and keep incompetent ones) was someone who sat down and thought, “wait, is that really a way to build business?”

But who am I to say anything? I’m just a customer, and as I’ve already pointed out, companies don’t need me. They just need my money.

Reality Disclosure: The Victoria Secret Fashion Show is Really Just a Televised Episode of Nearly Naked Women Trying to Sell Us Underwear

Business, Social Networking, Technology, Television, , , , , , , , ,
Attractive woman selling you stuff
Attractive woman selling you stuff

I read a lot of news. So, it came to me as a bit of a surprise that CNN has been doing nothing but trying to explain how “important” their story about the Victoria’s Secret Fashion Show is.  After “reading” through their article and numerous other articles that have attempted to “write” about this story, almost always with a HUGE picture of very attractive supermodels, I get the picture. There was a fashion show put out by Victoria’s Secret, a store that sells ladies lingerie to women who want to look attractive to their partners after things have already moved to the point where they really don’t have to do anything to make the mood get to the next point. I mean, honestly, if I’m in a situation where a woman is now in her underwear, chances are pretty good she doesn’t have to convince me that I should be moving to, well, for lack of better terms, the next “base”. If I read things wrong at that time, then something’s seriously wrong with me, with her, or with the human species and academic mating rituals.

But let’s break down what’s really going on with this “fashion” show. It’s a bunch of very attractive women, walking around in their under garments, trying to get people to think this would be a really good purchase in the future. That’s really it. They’re not developing a better solar panel to collect energy. They’re not helping us figure out which presidential candidate is going to lie to us more than the other. They’re not even helping us find a potential mate. They’re walking around in their underwear being gawked at by guys across the country.

Cause let’s face it. This show might be watched by women thinking, “that outfit looks nice and maybe if I buy it, I might look like that multimillion dollar an hour supermodel” but it’s mostly being watched by guys who are thinking, “man, I really should have majored in something other than sociology in college cause a girl like that is never going to talk to me and my sorry ass bank account.” And, of course, there’s a huge segment of guys who are probably watching that show alone, in the dark. If you’re one of those guys, you might have even set up your own drive in cinema screen hire to make it a more immersive experience.

But great television it’s not. It’s like watching the Miss America Pageant and saying you watch it because you support programs that provide college scholarships to enterprising young women. No one buys that. No one even buys it when the pageant tries to pretend that’s why the pageant exists. It’s a vehicle to sell stuff in the way we always sell it. With sex.

So, I’m glad the show was the number one watched show in the country, just as much as I’m glad that Twilight is the number one movie, and every top seller on the New York Times bestseller list is a young adult book because Americans have become too stupid to read books for adults.

But that doesn’t mean I’m really happy about it. So leave me alone as I turn off the lights and watch the second half of this underwear advertisement show I taped so I could watch it alone. Check back with me in about a half hour. We’ll talk about literature then.