I recently signed up for Google Plus. It took finding someone who get me into the beta, or whatever it is they’re calling the early period of Google Plus, but because everyone was talking about how great it was, I had to see for myself. Right off, I can tell you that I’m extremely underwelmed by the experience. The majority of the problem for me is that there’s no one I know already on it, so joining it is kind of useless. Plus, working with Google is a nightmare of proprortions when it comes to user friendly material. Not once, with any product, has Google ever really gotten it right. I’m surprised that I’m still having to make this comment.
One thing that Google fails at is simplicity. Oh, it claims it’s simple, but almost always whenever you want to do something that’s not right out of the original set up, you’re pretty much screwed. I discovered this with Gmail, Google Voice, Google Adsense and practically every other product Google has ever put out. You see, Google wants to integrate all of its products together, but it seems that their process was designed by Kafka, who believes that the more levels of hell that you have to go through to accomplish something the better off you should be. I discovered that with Google Ads. Tried to set up a simple ad, much like I had done with Facebook for one of my books. To this day, I don’t know what I kept doing wrong, but I could never get it to work. However, a few weeks after complete failure, Google charged me $5.00 for “launching” the service that could never be launched. It took me an hour more of dealing with page after page of confusing menus before I figured out how to stop Google from continuing to charge me for something I never could figure out how to use.
Google Plus is a lot like that. I can’t figure out how to add anyone that’s actually on Google Plus. Sure, I figured out how to add a few people I know, but they’re not on Google Plus, so they’re just imaginary names in my “circles”. How to find anyone else, well, Google doesn’t explain that. It just has these annoying little pages that I keep going back and forth on, unable to get any further or to find any way to make the service useful in any way, shape or form. With Facebook, I remember finding a friend the first time out, and in minutes, I actually had a connection. I’ve been on Google Plus for a few weeks now, and much like my real life, I’m still my only friend. My news feed is empty and has never shown me a piece of information. Talk about a social networking program revealing the truth. I’m not sure I want that much truth.
The other thing about Google is that it loves to link all of its products together, so that no matter what you do, if you are involved in one of their enterprises, you’re linked to everything else you do with them. So, if you end up doing one thing wrong, like using a business instead of your name, you might end up getting arbitrarily deleted or locked out of your email account. I’ve seen Google cancel people on a whim before, and giving them more reasons to do so is really not a great idea. At least with Facebook, if they cancel my account, only my account gets lost. I can still receive my email and everything else I do online.
The biggest problem Google Plus has right now is that its owners want it to be the “cool” place to go, so they’re going after the movie stars and celebrities and pretty much saying screw you to the rest of the crowd. But all social networks are actually made popular by the rest of the crowd, and rarely by the celebrities. Sure, the celebrities make it cool after it gets big, but that’s an after the fact thing, and companies like Google just don’t get that. They’re trying to get to the “already famous” stage of celebrity without doing the work that actually gets you famous. Sure, they’re Google, which means they’re big, but let’s be honest. All Google has ever really done great is create a search engine tool. Their email is okay, but it’s not ground breaking, and I’ve discovered myself rarely using it these days (choosing a Yahoo account instead, or my own dedicated one that is tied to no one but me). So, if Google wants to make it big with Plus, it has to do something to make itself famous first.
And my experience with the service has been less than stellar. That, in my opinion, is why I don’t see them being the Facebook killer they so want to be.
You seem to forget that Google created android, the most used Oscar for phones in the world. That makes them pretty famous!